Banking on the mature market: a handbook for marketing to the 50+ customer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Bank Marketing Assoc.
1989
|
| Schlagworte: | |
| Beschreibung: | VII, 139 S. Kt. |
| ISBN: | 1556950004 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415.127 | |
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| 100 | 1 | |a Sullivan, Michael P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Banking on the mature market |b a handbook for marketing to the 50+ customer |c by Michael P. Sullivan ; Vicki Thomas |
| 264 | 1 | |a Chicago, Ill. |b Bank Marketing Assoc. |c 1989 | |
| 300 | |a VII, 139 S. |b Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Kunde |0 (DE-588)4114330-9 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Kunde |0 (DE-588)4114330-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Thomas, Vicki |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005827352 | ||
Datensatz im Suchindex
| _version_ | 1804123162010451968 |
|---|---|
| any_adam_object | |
| author | Sullivan, Michael P. Thomas, Vicki |
| author_facet | Sullivan, Michael P. Thomas, Vicki |
| author_role | aut aut |
| author_sort | Sullivan, Michael P. |
| author_variant | m p s mp mps v t vt |
| building | Verbundindex |
| bvnumber | BV008808069 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QK 300 |
| ctrlnum | (OCoLC)20299717 (DE-599)BVBBV008808069 |
| dewey-full | 332.17 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.17 |
| dewey-search | 332.17 |
| dewey-sort | 3332.17 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008808069 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:23Z |
| institution | BVB |
| isbn | 1556950004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005827352 |
| oclc_num | 20299717 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | VII, 139 S. Kt. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Bank Marketing Assoc. |
| record_format | marc |
| spelling | Sullivan, Michael P. Verfasser aut Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas Chicago, Ill. Bank Marketing Assoc. 1989 VII, 139 S. Kt. txt rdacontent n rdamedia nc rdacarrier Market segmentation Kunde (DE-588)4114330-9 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf Bank (DE-588)4004436-1 s Kunde (DE-588)4114330-9 s DE-604 Thomas, Vicki Verfasser aut |
| spellingShingle | Sullivan, Michael P. Thomas, Vicki Banking on the mature market a handbook for marketing to the 50+ customer Market segmentation Kunde (DE-588)4114330-9 gnd Bank (DE-588)4004436-1 gnd |
| subject_GND | (DE-588)4114330-9 (DE-588)4004436-1 |
| title | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_auth | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_exact_search | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_full | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_fullStr | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_full_unstemmed | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_short | Banking on the mature market |
| title_sort | banking on the mature market a handbook for marketing to the 50 customer |
| title_sub | a handbook for marketing to the 50+ customer |
| topic | Market segmentation Kunde (DE-588)4114330-9 gnd Bank (DE-588)4004436-1 gnd |
| topic_facet | Market segmentation Kunde Bank |
| work_keys_str_mv | AT sullivanmichaelp bankingonthematuremarketahandbookformarketingtothe50customer AT thomasvicki bankingonthematuremarketahandbookformarketingtothe50customer |