APA (7th ed.) Citation

(1990). Public & nonprofit marketing: Readings & cases (2. ed.). Scientific Press.

Chicago Style (17th ed.) Citation

Public & Nonprofit Marketing: Readings & Cases. 2. ed. South San Francisco, Calif: Scientific Press, 1990.

MLA (9th ed.) Citation

Public & Nonprofit Marketing: Readings & Cases. 2. ed. Scientific Press, 1990.