Public & nonprofit marketing: readings & cases
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
South San Francisco, Calif.
Scientific Press
1990
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 360 S. graph. Darst. |
| ISBN: | 0894261452 |
Internformat
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| 245 | 1 | 0 | |a Public & nonprofit marketing |b readings & cases |c Christopher H. Lovelock ... |
| 246 | 1 | 3 | |a Public and nonprofit marketing |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a South San Francisco, Calif. |b Scientific Press |c 1990 | |
| 300 | |a XV, 360 S. |b graph. Darst. | ||
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| 650 | 7 | |a Collectieve sector |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Niet-commerciële dienstverlening |2 gtt | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Government business enterprises |x Marketing | |
| 650 | 4 | |a Government business enterprises |x Marketing |v Case studies | |
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 650 | 4 | |a Nonprofit organizations |x Marketing |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804123161875185665 |
|---|---|
| adam_text | CONTENTS
Preface xi
Foreword: Studying 6 Learning from Cases xin
part 1 An Overview of Public 6 Nonprofit Marketing 1
Readings
1. Public Nonprofit Marketing: Themes Issues for the 1990s 3/
Christopher H. Lovelock Charles B. Weinberg
2. Marketing for Nonprofit Organizations: A Snare Delusion? ^7
Fisher Howe, etal.
Cases
3. The Stress Center 23
Robert M. Cohen
4. The 911 Emergency Number in New York 27
Jeffrey S. Kahn Christopher H. Lovelock
5. University Arts Program 33
Patrick Hanemann Charles B. Weinberg
part 11 Exploring Pursuing Marketing Opportunities 45
Readings
6. Strategic Planning for the World Wildlife Fund 47
G.J. Medley
7. Competing for Scarce Resources 53
Ellen Greenberg
8. A Marketing Audit of the British Columbia Society for Human/ Animal Interaction. 61
Laird Laundy Charles B. Weinberg
vii
ViH CONTENTS
Cases
9. Seville Community College 71
Christopher H. Lovelock
10. Bridgeview General Hospital • 73
William Preshing Denise Walters
11. Water Conservation in Palo Alto 79
Peter Hutchison, Don E. Parkinson Charles B. Weinberg
12. The Richardson Center for the Blind 89
Roberta N. Clarke Benson P. Shapiro
part 111 Understanding Customers 101
Readings
X 13. Preventive Health Care Consumer Behavior: Toward a Broader Perspective. . 103
John A. Quelch Stephen B. Ash
14. Marketing National Change: Decimalization in Britain 111
Christopher H. Lovelock
15. Students Attitudes Toward the Use of Condoms 125
Judith L. Zaichkowsky
16. A Lifestyle Typology to Model Young Male Drinking Driving 133
JohnL. Lastovicka, John P. Murry, Jr., Erich A. Joachimsthaler,
Gaurav Bhalla Jim Scheurich
Cases
17. Detroit Public Library 141
Thomas Kinnear, Patricia Braden, Cynthia Frey Denise Hoyer
18. Valencia Symphony Orchestra 143
Daniel F. Gardiner Charles B. Weinberg
19. Stanford University: The Annual Fund 151
ChristopherH. Lovelock
part IV Planning 6 Pricing the Product 167
Readings
20. Toronto Transit Commission: Marketing Plan 169
TTC Marketing and Community Relations Department
X, 21. Marketing Mix Decisions for Nonprofit Organizations 177
Charles B. Weinberg
Cases
22. Korona Community Center: Auditorium Rental 187
Charles B. Weinberg
21. Beth Israel Hospital, Boston 189
Terry Bloom, Christopher H. Lovelock Penny Pittman Merliss
CONTENTS iX
24. Hurricane Island Outward Bound School 203
Thomas V. Bonoma Bruce H. Clark
25. American Repertory Theatre 217
Penny Pittman Merliss Christopher H. Lovelock
part V Making Contact with the Customer 237
Readings
26. Advertising Publicity Programs in the Executive Branch of
the National Government: Hustling or Helping the People? 239
Dean L. Yarwood Ben M. Enis ,
27. How to Initiate a Marketing Perspective in a Health Services Organization . .251 /^
William R. George Fran Compton
28. Customer Contact Personnel Their Jobs 261
Christopher H. Lovelock, Charles B. Weinberg, etal.
Cases
29. Atlanta Cyclorama 269
John S. Wright Daniel Bello
30. Montecito State College 275
Christopher H. Lovelock
31. Jefferson State Lottery 285
Bruce Fauman Charles B. Weinberg
part VI Organization Implementation 295
Readings
_) 32. Strategies for Introducing Marketing into Nonprofit Organizations 297
Philip KotUr
33. Social Marketing of Oral Rehydration Therapy Contraceptives in Egypt. . .307
Karen A. Fox
v 34. Enterprise Commerce in Nonprofit Organizations 323
y Edward Skloot
Cases
35. Vancouver Public Aquarium 337
Grant N. Poeter Charles B. Weinberg
36. Ethical Dilemmas in Marketing Research 347
Charles B. Weinberg
37. Museum of Fine Arts 351
Christopher H. Lovelock
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| indexdate | 2024-07-09T17:25:22Z |
| institution | BVB |
| isbn | 0894261452 |
| language | English |
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| physical | XV, 360 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
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| spelling | Public & nonprofit marketing readings & cases Christopher H. Lovelock ... Public and nonprofit marketing 2. ed. South San Francisco, Calif. Scientific Press 1990 XV, 360 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Collectieve sector gtt Marketing gtt Niet-commerciële dienstverlening gtt Communication in marketing Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005827114&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public & nonprofit marketing readings & cases Collectieve sector gtt Marketing gtt Niet-commerciële dienstverlening gtt Communication in marketing Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4522595-3 |
| title | Public & nonprofit marketing readings & cases |
| title_alt | Public and nonprofit marketing |
| title_auth | Public & nonprofit marketing readings & cases |
| title_exact_search | Public & nonprofit marketing readings & cases |
| title_full | Public & nonprofit marketing readings & cases Christopher H. Lovelock ... |
| title_fullStr | Public & nonprofit marketing readings & cases Christopher H. Lovelock ... |
| title_full_unstemmed | Public & nonprofit marketing readings & cases Christopher H. Lovelock ... |
| title_short | Public & nonprofit marketing |
| title_sort | public nonprofit marketing readings cases |
| title_sub | readings & cases |
| topic | Collectieve sector gtt Marketing gtt Niet-commerciële dienstverlening gtt Communication in marketing Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Collectieve sector Marketing Niet-commerciële dienstverlening Communication in marketing Government business enterprises Marketing Government business enterprises Marketing Case studies Nonprofit organizations Marketing Nonprofit organizations Marketing Case studies Soziomarketing Fallstudiensammlung |
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