Implementing the marketing concept through a program of customer visits:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
1990
|
| Series: | Marketing Science Institute <Cambridge, Mass.>: Report
90,107 : Research program |
| Subjects: | |
| Physical Description: | 33 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV008807577 | ||
| 003 | DE-604 | ||
| 005 | 19950718 | ||
| 007 | t | ||
| 008 | 931207s1990 |||| 00||| eng d | ||
| 035 | |a (OCoLC)21709697 | ||
| 035 | |a (DE-599)BVBBV008807577 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.812 |2 20 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a McQuarrie, Edward F. |e Verfasser |0 (DE-588)131793764 |4 aut | |
| 245 | 1 | 0 | |a Implementing the marketing concept through a program of customer visits |c by Edward F. McQuarrie and Shelby H. McIntyre |
| 264 | 1 | |a Cambridge, Mass. |c 1990 | |
| 300 | |a 33 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 90,107 : Research program | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Kundendienst |0 (DE-588)4135134-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundendienst |0 (DE-588)4135134-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a MacIntyre, Shelby H. |e Verfasser |4 aut | |
| 830 | 0 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 90,107 : Research program |w (DE-604)BV002814091 |9 90,107 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005827001 | ||
Record in the Search Index
| _version_ | 1804123161572147200 |
|---|---|
| any_adam_object | |
| author | McQuarrie, Edward F. MacIntyre, Shelby H. |
| author_GND | (DE-588)131793764 |
| author_facet | McQuarrie, Edward F. MacIntyre, Shelby H. |
| author_role | aut aut |
| author_sort | McQuarrie, Edward F. |
| author_variant | e f m ef efm s h m sh shm |
| building | Verbundindex |
| bvnumber | BV008807577 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)21709697 (DE-599)BVBBV008807577 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01313nam a2200373 cb4500</leader><controlfield tag="001">BV008807577</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19950718 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931207s1990 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)21709697</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008807577</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McQuarrie, Edward F.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131793764</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Implementing the marketing concept through a program of customer visits</subfield><subfield code="c">by Edward F. McQuarrie and Shelby H. McIntyre</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">33 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">90,107 : Research program</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundendienst</subfield><subfield code="0">(DE-588)4135134-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">MacIntyre, Shelby H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">90,107 : Research program</subfield><subfield code="w">(DE-604)BV002814091</subfield><subfield code="9">90,107</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005827001</subfield></datafield></record></collection> |
| id | DE-604.BV008807577 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:25:22Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005827001 |
| oclc_num | 21709697 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 33 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report |
| spelling | McQuarrie, Edward F. Verfasser (DE-588)131793764 aut Implementing the marketing concept through a program of customer visits by Edward F. McQuarrie and Shelby H. McIntyre Cambridge, Mass. 1990 33 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 90,107 : Research program Customer relations Marketing Management Kundendienst (DE-588)4135134-4 gnd rswk-swf Kundendienst (DE-588)4135134-4 s DE-604 MacIntyre, Shelby H. Verfasser aut Marketing Science Institute <Cambridge, Mass.>: Report 90,107 : Research program (DE-604)BV002814091 90,107 |
| spellingShingle | McQuarrie, Edward F. MacIntyre, Shelby H. Implementing the marketing concept through a program of customer visits Marketing Science Institute <Cambridge, Mass.>: Report Customer relations Marketing Management Kundendienst (DE-588)4135134-4 gnd |
| subject_GND | (DE-588)4135134-4 |
| title | Implementing the marketing concept through a program of customer visits |
| title_auth | Implementing the marketing concept through a program of customer visits |
| title_exact_search | Implementing the marketing concept through a program of customer visits |
| title_full | Implementing the marketing concept through a program of customer visits by Edward F. McQuarrie and Shelby H. McIntyre |
| title_fullStr | Implementing the marketing concept through a program of customer visits by Edward F. McQuarrie and Shelby H. McIntyre |
| title_full_unstemmed | Implementing the marketing concept through a program of customer visits by Edward F. McQuarrie and Shelby H. McIntyre |
| title_short | Implementing the marketing concept through a program of customer visits |
| title_sort | implementing the marketing concept through a program of customer visits |
| topic | Customer relations Marketing Management Kundendienst (DE-588)4135134-4 gnd |
| topic_facet | Customer relations Marketing Management Kundendienst |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT mcquarrieedwardf implementingthemarketingconceptthroughaprogramofcustomervisits AT macintyreshelbyh implementingthemarketingconceptthroughaprogramofcustomervisits |