APA (7th ed.) Citation

McQuarrie, E. F., & MacIntyre, S. H. (1990). Implementing the marketing concept through a program of customer visits.

Chicago Style (17th ed.) Citation

McQuarrie, Edward F., and Shelby H. MacIntyre. Implementing the Marketing Concept Through a Program of Customer Visits. Cambridge, Mass, 1990.

MLA (9th ed.) Citation

McQuarrie, Edward F., and Shelby H. MacIntyre. Implementing the Marketing Concept Through a Program of Customer Visits. 1990.

Warning: These citations may not always be 100% accurate.