Seminar on the Quality of Media Information: how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
1990
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| Schriftenreihe: | ESOMAR seminar and congress papers
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben Nebentitel: The quality of media information |
| Beschreibung: | V, 326 S. graph. Darst. |
| ISBN: | 9283111583 |
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
Programme Committee v
MEDIA ACROSS FRONTIERS
Timothy Joyce, Founder, Chairman,
Mediamark Research Inc., U.S.A.
The Potential for Multicountry Media Research 1
Steven Barnett, Assistant Director,
Broadcasting Research Unit, United Kingdom
Common Market, Uncommon Cultures 11
Jane Perry, Research Director,
Young Rubicam Media in Europe, United Kingdom
What Do We Want, and How Do We Get It?
An Advertising Agency View of Media Research 23
Michael Brown, Director, Media Services,
Research Surveys of Great Britain Ltd., United Kingdom
All Viewers (or Readers or Listeners) are Equal
But Some are More Equal Than Others 31
THE POWER OF CONTENT AND HOW TO USE IT
Michael Svennevig, Senior Research Officer,
Independent Broadcasting Authority, and
David E. Morrison, Head of Media,
Research International, United Kingdom
The Question of Quality 39
Leif Widman, Director Marketing Research,
Dagens Nyheter, Sweden, and
Sharon H. Polansky, Vice President,
Gallup Applied Science, U.S.A.
Newspaper Advertising Processing 67
Emmanuel Heretakis, Media Director,
BBDO/Athens, Greece
Qualitative Aspects of Quantitative Decisions* 83
FRY AGAINST RECENCY: THE BATTLE OF TWO METHODS
Sigurd Bennike, Manager, Danish Media Committee,
Hanne Treu Olsen, Chief Consultant, and
Simon Ortmann, Manager of the EDP Department,
AIM Research A/S, Denmark
Reading Probabilities: How and Why 103
Erhard Meier, Director,
Research Services Limited, United Kingdom
Reservations About Fry As a Method for General
Readership Studies I27
Johnny Pedersen, Research Manager,
Norsk Gallup Institutt A/S, Norway
Fry Versus Recency: Readership Surveys in Norway 137
ELECTRONIC PANELS
Lars Gibbe, and Martin Krapf,
GfK Television Research, Fed. Rep. of Germany
Do We Need Panel Rotation? Experiences with Fluctuation
of Panel Homes in TV Audience Research 149
Dominique Scaglia, Meter Department Manager, and
Jacques Braun, International Affairs Manager,
Mediametrie, France
TV Audience Measurement Validation: Present and Future 161
James King, Executive Vice President,
PEAC Media Research Inc., Canada
High Tech Single Source Panels for Media Research:
Lessons From the Viewtel System 177
OUTDOOR ADVERTISING
Francis D. Goodwin, Marketing Director,
More O Ferrall Adshel, and
John Clemens, Chairman, Continental Research, United Kingdom
Targetting the Outdoor Audience Using Research to Build
A New Outdoor Medium 191
Frank de Munnik, Director, Publex buiten Media b.v., and
Will J.A. Neiissen, Senior Project Manager,
r+m, Research en Marketing b.v., The Netherlands
Outdoor Advertising: The Measurement of Billboard Coverage 199
Marion C. Appel, Media Research Director,
Inter/View Nederland B.V., The Netherlands
Inter Media Comparison: A Single Source Approach to Print
Media and Poster Audiences Research* 217
MEDIA INTERACTION
Mirella Leonard!, Communication Research Director,
Burke Marketing Research, Italy
Quality Control System for On Air Advertising 235
Alan Smith, Consultant,
ex IPC Magazines Ltd., United Kingdom
Examining the Communication Properties of Interlinked
Print and Television Advertisements . 255
Arnaldo Alsa, Market Research Director, and
Luisa Pogliana, Ad Hoc Research Director,
Arnoldo Mondadori Editore, Italy
Marie Claire in Italy: How to Measure the Quality
of the Relationship Between the Magazine and the Target 271
Leendert van Meerem, Director Media Research,
AGB Intomart B.V., The Netherlands
Multi Media Effects: Synergy Between Television, TV Magazine
and Newspaper Ads? Results of A Real Life Experiment 285
Jean Pol Thiebaut, Director, Marketing Unit s.a., Belgium
Complementarity Between Television and Magazines 297
Rolf Speetzen, Axel Springer Verlag AG, Fed. Rep. of Germany
Media Mix and Advertising Effectiveness: An Analysis of the
Long Term Advertising Effectiveness of Target Groups Reached
by Different Media 309
PROGRAMME COMMITTEE
Colin D.P. McDonald Chairman
Convenor Communication Research Limited
United Kingdom
Jean Bernard Ichac Director, Marketing and Research
TF1 Publicite
France
Joop van Vliet Head of Media/Marketing Research
RTV Combinatie B.V.
The Netherlands
v
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| dewey-full | 070/.0688 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
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| dewey-search | 070/.0688 |
| dewey-sort | 270 3688 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| spelling | Seminar on the Quality of Media Information 1990 Kopenhagen Verfasser (DE-588)406338-7 aut Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 ESOMAR The quality of media information Amsterdam 1990 V, 326 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ESOMAR seminar and congress papers Literaturangaben Nebentitel: The quality of media information Mediagebruik gtt Advertising media planning Congresses Werbeträger (DE-588)4133377-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Werbeträger (DE-588)4133377-9 s DE-604 European Society for Opinion and Marketing Research Sonstige (DE-588)1256-7 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005826990&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 Mediagebruik gtt Advertising media planning Congresses Werbeträger (DE-588)4133377-9 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 |
| title_alt | The quality of media information |
| title_auth | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 |
| title_exact_search | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 |
| title_full | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 ESOMAR |
| title_fullStr | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 ESOMAR |
| title_full_unstemmed | Seminar on the Quality of Media Information how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 ESOMAR |
| title_short | Seminar on the Quality of Media Information |
| title_sort | seminar on the quality of media information how to make better use of media in a time of rapid change copenhagen denmark 4th 6th april 1990 |
| title_sub | how to make better use of media in a time of rapid change ; Copenhagen (Denmark) 4th - 6th April 1990 |
| topic | Mediagebruik gtt Advertising media planning Congresses Werbeträger (DE-588)4133377-9 gnd |
| topic_facet | Mediagebruik Advertising media planning Congresses Werbeträger Aufsatzsammlung Konferenzschrift |
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