The marketing person's guide to database marketing & direct mail:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Watford
Exley
1990
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | NST: Database marketing & direct mail |
| Beschreibung: | 190 S. graph. Darst. |
| ISBN: | 1850152098 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing person's guide to database marketing & direct mail |c Robin Fairlie |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Watford |b Exley |c 1990 | |
| 300 | |a 190 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-005826947 | ||
Datensatz im Suchindex
| _version_ | 1804123161832194048 |
|---|---|
| adam_text | Contents
Introduction 6
1 Direct Mail in an Integrated Marketing Strategy 10
2 Database: The Concept 30
3 Database Applications 46
4 Data Collection 61
5 Data Handling 106
6 Data Selection: Regression 120
7 Planning a Database 128
8 Finding Help 142
9 Other Information Sources 179
Index 187
|
| any_adam_object | 1 |
| author | Fairlie, Robin |
| author_facet | Fairlie, Robin |
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| author_sort | Fairlie, Robin |
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| building | Verbundindex |
| bvnumber | BV008807473 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)26674128 (DE-599)BVBBV008807473 |
| dewey-full | 658.80028574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.80028574 |
| dewey-sort | 3658.80028574 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV008807473 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:22Z |
| institution | BVB |
| isbn | 1850152098 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005826947 |
| oclc_num | 26674128 |
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| physical | 190 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Exley |
| record_format | marc |
| spelling | Fairlie, Robin Verfasser aut The marketing person's guide to database marketing & direct mail Robin Fairlie 1. publ. Watford Exley 1990 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier NST: Database marketing & direct mail Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005826947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fairlie, Robin The marketing person's guide to database marketing & direct mail Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4037589-4 |
| title | The marketing person's guide to database marketing & direct mail |
| title_auth | The marketing person's guide to database marketing & direct mail |
| title_exact_search | The marketing person's guide to database marketing & direct mail |
| title_full | The marketing person's guide to database marketing & direct mail Robin Fairlie |
| title_fullStr | The marketing person's guide to database marketing & direct mail Robin Fairlie |
| title_full_unstemmed | The marketing person's guide to database marketing & direct mail Robin Fairlie |
| title_short | The marketing person's guide to database marketing & direct mail |
| title_sort | the marketing person s guide to database marketing direct mail |
| topic | Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005826947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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