Developing a winning marketing plan:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1987
|
| Edition: | 1. publ. |
| Series: | Wiley series on business strategy
|
| Subjects: | |
| Physical Description: | IX, 324 S. Ill., graph. Darst. |
| ISBN: | 0471845299 |
Staff View
MARC
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Record in the Search Index
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| dewey-sort | 3658.8 12 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV008806916 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:22Z |
| institution | BVB |
| isbn | 0471845299 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005826599 |
| oclc_num | 14964773 |
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| owner_facet | DE-945 DE-188 |
| physical | IX, 324 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series on business strategy |
| spelling | Cohen, William A. Verfasser aut Developing a winning marketing plan William A. Cohen 1. publ. New York u.a. Wiley 1987 IX, 324 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series on business strategy Marketing Planung (DE-588)4046235-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s DE-604 |
| spellingShingle | Cohen, William A. Developing a winning marketing plan Marketing Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4046235-3 (DE-588)4037589-4 |
| title | Developing a winning marketing plan |
| title_auth | Developing a winning marketing plan |
| title_exact_search | Developing a winning marketing plan |
| title_full | Developing a winning marketing plan William A. Cohen |
| title_fullStr | Developing a winning marketing plan William A. Cohen |
| title_full_unstemmed | Developing a winning marketing plan William A. Cohen |
| title_short | Developing a winning marketing plan |
| title_sort | developing a winning marketing plan |
| topic | Marketing Planung (DE-588)4046235-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Planung |
| work_keys_str_mv | AT cohenwilliama developingawinningmarketingplan |