APA (7th ed.) Citation

Cohen, W. A. (1987). Developing a winning marketing plan (1. publ.). Wiley.

Chicago Style (17th ed.) Citation

Cohen, William A. Developing a Winning Marketing Plan. 1. publ. New York u.a: Wiley, 1987.

MLA (9th ed.) Citation

Cohen, William A. Developing a Winning Marketing Plan. 1. publ. Wiley, 1987.