Strategic marketing planning in the hospitality industry:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
East Lansing, Mich.
Educational Inst. of the American Hotel & Motel Assoc.
1983 c
|
| Edition: | 3. print. |
| Series: | Educational Institute books
|
| Subjects: | |
| Physical Description: | IX, 322 S. Ill., graph. Darst. |
| ISBN: | 0866120130 |
Staff View
MARC
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| 300 | |a IX, 322 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Marketing | |
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| 650 | 7 | |a Marketing |2 swd | |
| 650 | 4 | |a Motels | |
| 650 | 4 | |a Plan marketing | |
| 650 | 4 | |a Services alimentaires | |
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| 700 | 1 | |a Blomstrom, Robert L. |e Sonstige |4 oth | |
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| id | DE-604.BV008750696 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:24:19Z |
| institution | BVB |
| isbn | 0866120130 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005778305 |
| oclc_num | 8866550 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | IX, 322 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Educational Inst. of the American Hotel & Motel Assoc. |
| record_format | marc |
| series2 | Educational Institute books |
| spelling | Strategic marketing planning in the hospitality industry ed. by Robert L. Blomstrom 3. print. East Lansing, Mich. Educational Inst. of the American Hotel & Motel Assoc. 1983 c IX, 322 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Educational Institute books Gastgewerbe swd Gestion hôtelière Hôtels Marketing Marketing hôtelier Marketing swd Motels Plan marketing Services alimentaires Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s DE-604 Blomstrom, Robert L. Sonstige oth |
| spellingShingle | Strategic marketing planning in the hospitality industry Gastgewerbe swd Gestion hôtelière Hôtels Marketing Marketing hôtelier Marketing swd Motels Plan marketing Services alimentaires Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Strategic marketing planning in the hospitality industry |
| title_auth | Strategic marketing planning in the hospitality industry |
| title_exact_search | Strategic marketing planning in the hospitality industry |
| title_full | Strategic marketing planning in the hospitality industry ed. by Robert L. Blomstrom |
| title_fullStr | Strategic marketing planning in the hospitality industry ed. by Robert L. Blomstrom |
| title_full_unstemmed | Strategic marketing planning in the hospitality industry ed. by Robert L. Blomstrom |
| title_short | Strategic marketing planning in the hospitality industry |
| title_sort | strategic marketing planning in the hospitality industry |
| topic | Gastgewerbe swd Gestion hôtelière Hôtels Marketing Marketing hôtelier Marketing swd Motels Plan marketing Services alimentaires Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gastgewerbe Gestion hôtelière Hôtels Marketing Marketing hôtelier Motels Plan marketing Services alimentaires Hospitality industry Marketing |
| work_keys_str_mv | AT blomstromrobertl strategicmarketingplanninginthehospitalityindustry |