Ratings analysis: theory and practice
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Bibliographic Details
Main Authors: Webster, James G. (Author), Lichty, Lawrence W. (Author)
Format: Book
Language:English
Published: Hillsdale, NJ u.a. Erlbaum 1991
Series:Communication textbook series : Broadcasting
Subjects:
Item Description:Literaturverz. S. 264 - 278
Physical Description:IX, 290 S. Ill., graph. Darst., Kt.
ISBN:0805802398
080580949X

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