Advertising writing: putting creative strategy to work
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Paul, Minn.
West Publ.
1982
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XI, 330 S. Ill. |
| ISBN: | 0314632468 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008681892 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 931207s1982 a||| |||| 00||| eng d | ||
| 020 | |a 0314632468 |9 0-314-63246-8 | ||
| 035 | |a (OCoLC)7947031 | ||
| 035 | |a (DE-599)BVBBV008681892 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-824 | ||
| 050 | 0 | |a HF5825 | |
| 082 | 0 | |a 659.13/22 |2 19 | |
| 084 | |a AP 17440 |0 (DE-625)7010: |2 rvk | ||
| 100 | 1 | |a Hafer, W. K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising writing |b putting creative strategy to work |c W. K. Hafer ; Gordon E. White* |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a St. Paul, Minn. |b West Publ. |c 1982 | |
| 300 | |a XI, 330 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising copy | |
| 650 | 4 | |a Business writing | |
| 700 | 1 | |a White, Gordon E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005718340 | ||
Record in the Search Index
| _version_ | 1804123012791795712 |
|---|---|
| any_adam_object | |
| author | Hafer, W. K. White, Gordon E. |
| author_facet | Hafer, W. K. White, Gordon E. |
| author_role | aut aut |
| author_sort | Hafer, W. K. |
| author_variant | w k h wk wkh g e w ge gew |
| building | Verbundindex |
| bvnumber | BV008681892 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5825 |
| callnumber-raw | HF5825 |
| callnumber-search | HF5825 |
| callnumber-sort | HF 45825 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17440 |
| ctrlnum | (OCoLC)7947031 (DE-599)BVBBV008681892 |
| dewey-full | 659.13/22 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/22 |
| dewey-search | 659.13/22 |
| dewey-sort | 3659.13 222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00967nam a2200337 c 4500</leader><controlfield tag="001">BV008681892</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931207s1982 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0314632468</subfield><subfield code="9">0-314-63246-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)7947031</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008681892</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5825</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13/22</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17440</subfield><subfield code="0">(DE-625)7010:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hafer, W. K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising writing</subfield><subfield code="b">putting creative strategy to work</subfield><subfield code="c">W. K. Hafer ; Gordon E. White*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">St. Paul, Minn.</subfield><subfield code="b">West Publ.</subfield><subfield code="c">1982</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 330 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising copy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business writing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">White, Gordon E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005718340</subfield></datafield></record></collection> |
| id | DE-604.BV008681892 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:23:00Z |
| institution | BVB |
| isbn | 0314632468 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005718340 |
| oclc_num | 7947031 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | XI, 330 S. Ill. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | West Publ. |
| record_format | marc |
| spelling | Hafer, W. K. Verfasser aut Advertising writing putting creative strategy to work W. K. Hafer ; Gordon E. White* 2. ed. St. Paul, Minn. West Publ. 1982 XI, 330 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising copy Business writing White, Gordon E. Verfasser aut |
| spellingShingle | Hafer, W. K. White, Gordon E. Advertising writing putting creative strategy to work Advertising copy Business writing |
| title | Advertising writing putting creative strategy to work |
| title_auth | Advertising writing putting creative strategy to work |
| title_exact_search | Advertising writing putting creative strategy to work |
| title_full | Advertising writing putting creative strategy to work W. K. Hafer ; Gordon E. White* |
| title_fullStr | Advertising writing putting creative strategy to work W. K. Hafer ; Gordon E. White* |
| title_full_unstemmed | Advertising writing putting creative strategy to work W. K. Hafer ; Gordon E. White* |
| title_short | Advertising writing |
| title_sort | advertising writing putting creative strategy to work |
| title_sub | putting creative strategy to work |
| topic | Advertising copy Business writing |
| topic_facet | Advertising copy Business writing |
| work_keys_str_mv | AT haferwk advertisingwritingputtingcreativestrategytowork AT whitegordone advertisingwritingputtingcreativestrategytowork |