Broadcast advertising: a comprehensive working textbook
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio
Grid
1978
|
| Series: | Grid series in advertising and journalism.
|
| Subjects: | |
| Physical Description: | 341 S. Ill., graph. Darst., Kt. |
| ISBN: | 0882441671 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Zeigler, Sherilyn K. Howard, Herbert H. |
| author_facet | Zeigler, Sherilyn K. Howard, Herbert H. |
| author_role | aut aut |
| author_sort | Zeigler, Sherilyn K. |
| author_variant | s k z sk skz h h h hh hhh |
| building | Verbundindex |
| bvnumber | BV008656015 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 35700 |
| ctrlnum | (OCoLC)4136338 (DE-599)BVBBV008656015 |
| dewey-full | 659.14/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/0973 |
| dewey-search | 659.14/0973 |
| dewey-sort | 3659.14 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV008656015 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:22:37Z |
| institution | BVB |
| isbn | 0882441671 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005697790 |
| oclc_num | 4136338 |
| open_access_boolean | |
| owner | DE-824 DE-188 |
| owner_facet | DE-824 DE-188 |
| physical | 341 S. Ill., graph. Darst., Kt. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Grid |
| record_format | marc |
| series2 | Grid series in advertising and journalism. |
| spelling | Zeigler, Sherilyn K. Verfasser aut Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* Columbus, Ohio Grid 1978 341 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States USA Howard, Herbert H. Verfasser aut |
| spellingShingle | Zeigler, Sherilyn K. Howard, Herbert H. Broadcast advertising a comprehensive working textbook Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States |
| title | Broadcast advertising a comprehensive working textbook |
| title_auth | Broadcast advertising a comprehensive working textbook |
| title_exact_search | Broadcast advertising a comprehensive working textbook |
| title_full | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
| title_fullStr | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
| title_full_unstemmed | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
| title_short | Broadcast advertising |
| title_sort | broadcast advertising a comprehensive working textbook |
| title_sub | a comprehensive working textbook |
| topic | Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States |
| topic_facet | Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States USA |
| work_keys_str_mv | AT zeiglersherilynk broadcastadvertisingacomprehensiveworkingtextbook AT howardherberth broadcastadvertisingacomprehensiveworkingtextbook |