Broadcast advertising: a comprehensive working textbook
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Columbus, Ohio
Grid
1978
|
Schriftenreihe: | Grid series in advertising and journalism.
|
Schlagworte: | |
Beschreibung: | 341 S. Ill., graph. Darst., Kt. |
ISBN: | 0882441671 |
Internformat
MARC
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003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 931207s1978 abd| |||| 00||| eng d | ||
020 | |a 0882441671 |9 0-88244-167-1 | ||
035 | |a (OCoLC)4136338 | ||
035 | |a (DE-599)BVBBV008656015 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-824 |a DE-188 | ||
050 | 0 | |a HF6146.T42 | |
082 | 0 | |a 659.14/0973 | |
084 | |a AP 35700 |0 (DE-625)7351: |2 rvk | ||
100 | 1 | |a Zeigler, Sherilyn K. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Broadcast advertising |b a comprehensive working textbook |c Sherilyn K. Zeigler ; Herbert H. Howard* |
264 | 1 | |a Columbus, Ohio |b Grid |c 1978 | |
300 | |a 341 S. |b Ill., graph. Darst., Kt. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Grid series in advertising and journalism. | |
650 | 4 | |a Publicité radiophonique - États-Unis | |
650 | 4 | |a Publicité télévisée - États-Unis | |
650 | 4 | |a Broadcast advertising |z United States | |
651 | 4 | |a USA | |
700 | 1 | |a Howard, Herbert H. |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-005697790 |
Datensatz im Suchindex
_version_ | 1804122988198494209 |
---|---|
any_adam_object | |
author | Zeigler, Sherilyn K. Howard, Herbert H. |
author_facet | Zeigler, Sherilyn K. Howard, Herbert H. |
author_role | aut aut |
author_sort | Zeigler, Sherilyn K. |
author_variant | s k z sk skz h h h hh hhh |
building | Verbundindex |
bvnumber | BV008656015 |
callnumber-first | H - Social Science |
callnumber-label | HF6146 |
callnumber-raw | HF6146.T42 |
callnumber-search | HF6146.T42 |
callnumber-sort | HF 46146 T42 |
callnumber-subject | HF - Commerce |
classification_rvk | AP 35700 |
ctrlnum | (OCoLC)4136338 (DE-599)BVBBV008656015 |
dewey-full | 659.14/0973 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/0973 |
dewey-search | 659.14/0973 |
dewey-sort | 3659.14 3973 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
format | Book |
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geographic | USA |
geographic_facet | USA |
id | DE-604.BV008656015 |
illustrated | Illustrated |
indexdate | 2024-07-09T17:22:37Z |
institution | BVB |
isbn | 0882441671 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005697790 |
oclc_num | 4136338 |
open_access_boolean | |
owner | DE-824 DE-188 |
owner_facet | DE-824 DE-188 |
physical | 341 S. Ill., graph. Darst., Kt. |
publishDate | 1978 |
publishDateSearch | 1978 |
publishDateSort | 1978 |
publisher | Grid |
record_format | marc |
series2 | Grid series in advertising and journalism. |
spelling | Zeigler, Sherilyn K. Verfasser aut Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* Columbus, Ohio Grid 1978 341 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Grid series in advertising and journalism. Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States USA Howard, Herbert H. Verfasser aut |
spellingShingle | Zeigler, Sherilyn K. Howard, Herbert H. Broadcast advertising a comprehensive working textbook Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States |
title | Broadcast advertising a comprehensive working textbook |
title_auth | Broadcast advertising a comprehensive working textbook |
title_exact_search | Broadcast advertising a comprehensive working textbook |
title_full | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
title_fullStr | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
title_full_unstemmed | Broadcast advertising a comprehensive working textbook Sherilyn K. Zeigler ; Herbert H. Howard* |
title_short | Broadcast advertising |
title_sort | broadcast advertising a comprehensive working textbook |
title_sub | a comprehensive working textbook |
topic | Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States |
topic_facet | Publicité radiophonique - États-Unis Publicité télévisée - États-Unis Broadcast advertising United States USA |
work_keys_str_mv | AT zeiglersherilynk broadcastadvertisingacomprehensiveworkingtextbook AT howardherberth broadcastadvertisingacomprehensiveworkingtextbook |