APA-Zitierstil (7. Ausg.)

(1977). Controversy advertising: How advertisers present points of view in publ. affairs ; a worldwide study. Hastings House.

Chicago-Zitierstil (17. Ausg.)

Controversy Advertising: How Advertisers Present Points of View in Publ. Affairs ; a Worldwide Study. New York, NY: Hastings House, 1977.

MLA-Zitierstil (9. Ausg.)

Controversy Advertising: How Advertisers Present Points of View in Publ. Affairs ; a Worldwide Study. Hastings House, 1977.