Controversy advertising: how advertisers present points of view in publ. affairs ; a worldwide study
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Hastings House
1977
|
| Schriftenreihe: | Communication arts books.
|
| Schlagworte: | |
| Beschreibung: | 188 S. Ill. |
| ISBN: | 0803812140 0803812159 |
Internformat
MARC
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| 264 | 1 | |a New York, NY |b Hastings House |c 1977 | |
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| 650 | 4 | |a Publicité à controverse | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Advertising, Public service | |
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Datensatz im Suchindex
| _version_ | 1804122985262481408 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV008653591 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5828 |
| callnumber-raw | HF5828 |
| callnumber-search | HF5828 |
| callnumber-sort | HF 45828 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 |
| ctrlnum | (OCoLC)2646127 (DE-599)BVBBV008653591 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008653591 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:22:34Z |
| institution | BVB |
| institution_GND | (DE-588)5253772-9 |
| isbn | 0803812140 0803812159 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005695774 |
| oclc_num | 2646127 |
| open_access_boolean | |
| owner | DE-824 DE-188 |
| owner_facet | DE-824 DE-188 |
| physical | 188 S. Ill. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Hastings House |
| record_format | marc |
| series2 | Communication arts books. |
| spelling | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study Urheber: International Advertising Association* New York, NY Hastings House 1977 188 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communication arts books. Publicité Publicité - Aspect psychologique Publicité d'intérêt public Publicité à controverse Psychologie Advertising Advertising Psychological aspects Advertising, Public service International Advertising Association Sonstige (DE-588)5253772-9 oth |
| spellingShingle | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study Publicité Publicité - Aspect psychologique Publicité d'intérêt public Publicité à controverse Psychologie Advertising Advertising Psychological aspects Advertising, Public service |
| title | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study |
| title_auth | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study |
| title_exact_search | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study |
| title_full | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study Urheber: International Advertising Association* |
| title_fullStr | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study Urheber: International Advertising Association* |
| title_full_unstemmed | Controversy advertising how advertisers present points of view in publ. affairs ; a worldwide study Urheber: International Advertising Association* |
| title_short | Controversy advertising |
| title_sort | controversy advertising how advertisers present points of view in publ affairs a worldwide study |
| title_sub | how advertisers present points of view in publ. affairs ; a worldwide study |
| topic | Publicité Publicité - Aspect psychologique Publicité d'intérêt public Publicité à controverse Psychologie Advertising Advertising Psychological aspects Advertising, Public service |
| topic_facet | Publicité Publicité - Aspect psychologique Publicité d'intérêt public Publicité à controverse Psychologie Advertising Advertising Psychological aspects Advertising, Public service |
| work_keys_str_mv | AT internationaladvertisingassociation controversyadvertisinghowadvertiserspresentpointsofviewinpublaffairsaworldwidestudy |