Expert systems as a tool for export marketing decision making: a preliminary investigation
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
1990
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Groningen, Univ., Diss. |
| Beschreibung: | 350 S. graph. Darst. |
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Datensatz im Suchindex
| _version_ | 1804122902609526784 |
|---|---|
| adam_text | Table of Contents
CHAPTER 1 1
Introduction 1
1.1 A Closer Look at AI and Expert Systems 4
1.2 Organization of the Dissertation 9
CHAPTER 2 13
An Analysis of the Supply Side 13
2.1 Introduction 13
2.2 Netherlands Export Position and Export Promotion 13
2.3 The Dutch Export Situation 14
2.4 The Export Promotion Network in the Netherlands 18
2.5 The Surveys 23
2.5.1 The NMB Bank Survey 24
2.5.2 The Amro/KNOV Survey 25
2.5.3 The EVD/NIPO Survey 28
2.6 Conclusions regarding the Netherlands Export Position and
Public Export Promotion 33
2.7 The Export Process 34
2.8 Influencing Factors in Export Decision Making 45
2.9 Conclusion 46
CHAPTER 3 48
An Analysis of the Demand Side 48
3.2 U.S. Imports of Food Products 48
3.2.1 Alcoholic Beverages 52
3.2.2 Confectionery Products 52
3.2.3 Bakery Products 53
3.2.4 Processed/Preserved Fruits and Vegetables 53
3.2.5 Alternative Export Routes 54
3.3 An Import Model 61
3.4 Organizational Markets 63
3.4.1 Industrial Buyers vs. Resellers 64
3.5 Reseller studies 72
3.6 The Variables 76
3.7 Conclusions 77
CHAPTER 4 79
An Import Export Interaction Model 79
4.1 The Interaction Approach 79
4.2 Cross Cultural Sales Negotiations 81
4.3 Inter Organizational Relationships 83
4.4 An Import Export Interaction Model 89
4.5 Conclusions 94
CHAPTER 5 96
Hypotheses 96
5.1 Product Related Variables 97
5.1.1 Type of Food Product 97
5.1.2 Exclusive Distribution Rights 98
5.1.3 Demand for products currently imported 98
5.1.4 Taste 99
5.1.5 Nutritional Benefits 99
5.1.6 Packaging and Package Modifications 99
5.1.7 Size/Relative Shelf Space Required 100
5.1.8 Price, including Foreign Exchange Values 100
5.1.9 Market Size 101
5.1.10 Market Growth 101
5.1.11 Competition 101
5.1.12 Country of Origin 102
5.1.13 Success in the Home Country 102
5.1.14 Test Market Results in the U.S 103
5.2 Exporter Related Variables 103
5.2.1 Advertising Promotional Efforts 103
5.2.2 Reputation 104
5.2.3 Personal Selling Efforts 104
5.2.4 Timely Deliveries 105
5.3 Importer Related Variables 106
5.3.1 The Size of the Firm 106
5.3.2 Single vs. Group Product Acceptance Decisions 107
5.3.3 Number of Years in Business 107
5.4 Importer Driven Stimuli vs. Exporter Driven Stimuli 107
CHAPTER 6 109
Objectives and Methodology of the Research 109
6.1 Objectives 109
6.2 Methodology for our empirical research 110
6.3 Population and Sampling 113
6.4 Data Analysis 114
CHAPTER 7 116
Presentation and Analysis of the Results
7.1 An Introductory Overview of the Results 117
7.2 T Tests
Tests for Significant Differences Between Two Groups 131
7.2.1 Dairy Products vs. Bakery Products 131
7.2.2 Beverage Products vs. Food Products 132
7.2.3 Exclusive vs. Non Exclusive Importers 134
7.2.4 Single vs. Group Decision 135
7.2.5 Importer Driven vs. Exporter Driven Decisions 136
7.2.6 Demand Increased vs. Demand Decreased/Unchanged 137
7.2.7 One Age Category vs. Another Age Category 138
7.3 Analysis of Correlation Coefficients 140
7.4 Factor Analysis 143
7.4.1 Factor Analysis On the Product and Exporter Related Variables
Combined 150
7.5 Analysis of Means and Dispersions from the Mean 151
7.5.1 Taste 155
7.5.2 Nutrition .. 155
7.5.3 Packaging 155
7.5.4 Size Relative Shelf Space Required 156
7.5.5 Price 156
7.5.6 Market Size and Market Growth 157
7.5.7 Competition 157
7.5.8 Country of Origin 157
7.5.9 Degree of Success in Home Country 158
7.5.10 Test Market Results 158
7.5.11 Advertising Promotional Efforts 159
7.5.12 Reputation 159
7.5.13 Personal Selling Efforts ..............!.......... ! 159
7.5.14 Timely Deliveries 160
7.5.15 Power Related Variables .............I !.... 160
CHAPTER 8 163
Presentation and Analysis of the Results
8.1 A Brief Overview of the Results (Descriptive Analysis) 164
8.2 What is perceived to be important according to Dutch exporters? 167
8.3 T Tests
A Comparison of Responses 170
8.3.1 Dairy Products vs. Bakery Products 171
8.3.2 Fruits Vegetables vs. Bakery Products 172
8.3.3. Dairy Products vs. Fruits Vegetables 172
8.3.4 Demand Decrease/ Unchanged vs. Demand Increase 173
8.3.5 A Comparison of Responses Depending on the Age of the Firm. 174
8.4 Correlation Analysis 176
8.5 Factor Analysis 177
8.6 Summary 182
CHAPTER 9 185
A Comparison Between the Responses of the 185
9.1 Overall Differences in Responses Between U.S. Importers and Dutch
Exporters 186
9.2 Differences in Responses Between U.S. Importers and Dutch Exporters
for Specific Criteria and Product Groups 188
9.2.1 Discriminant Analysis 192
9.2.2 Food 1 195
9.2.3 Food II 197
9.3 Conclusion 199
CHAPTER 10 201
What Have We Learned? 201
A Summary of Findings as Possible Inputs 201
10.1 What are the major determinants of the decision to purchase consumer
products from abroad? 205
10.2 What affects the decision to purchase consumer products from
abroad? 208
10.3 A Preliminary Validation of the Import Export Interaction Model 210
10.3.1 A Word of Caution 214
CHAPTER 11 216
Introduction to Expert Systems 216
11.1 What are Expert Systems? 216
11.2 Knowledge Representation and Manipulation 220
11.3 Expert Systems and Decision Support Systems (DSS) 226
11.4 Expert Systems in Use 232
11.5 Expert Systems in Marketing 233
11.6 Who will use the completed system? 236
11.7 What should the system accomplish? 236
11.8 What knowledge and expertise is available? 238
CHAPTER 12 240
Issues in Expert System Development 240
12.1 Nature of the Problem 240
12.2 What traditionally makes for a good domain for expert system
applications? 241
12.3 Knowledge acquisition 245
12.3.1 Literature Search 246
12.3.2 Interviews 247
12.3.3 Protocol Analysis 247
12.3.4 Our Selection 248
12.4 Potential difficulties of the domain 248
12.5 Potential Advantages of the domain 249
12.6 Hardware and Software specifications 249
12.7 Conclusion 252
CHAPTER 13 253
Construction of a Prototype Expert System Model 253
13.1 Rules for the EXPRES expert system 259
13.2 Validation 277
13.3 Suggestions for Testing the Prototype 279
CHAPTER 14 281
Conclusion and Recommendations 281
BIBLIOGRAPHY 286
APPENDIX A 296
APPENDIX B
QUESTIONNAIRE U.S. IMPORTERS 307
APPENDIX C
QUESTIONNAIRE DUTCH EXPORTERS 318
APPENDIX D
EXPRES PROGRAM LISTING 332
SAMENVATTING 346
|
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| spelling | Pahud de Mortanges, Charles F. Verfasser aut Expert systems as a tool for export marketing decision making a preliminary investigation Charles Ferdinand Willem Pahud de Mortanges 1990 350 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Groningen, Univ., Diss. Marketing (DE-588)4037589-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Export (DE-588)4016020-8 gnd rswk-swf Expertensystem (DE-588)4113491-6 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Entscheidungsprozess (DE-588)4121202-2 s Exportmarketing (DE-588)4153393-8 s Expertensystem (DE-588)4113491-6 s DE-604 Export (DE-588)4016020-8 s Marketing (DE-588)4037589-4 s Entscheidungsfindung (DE-588)4113446-1 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005632753&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pahud de Mortanges, Charles F. Expert systems as a tool for export marketing decision making a preliminary investigation Marketing (DE-588)4037589-4 gnd Exportmarketing (DE-588)4153393-8 gnd Export (DE-588)4016020-8 gnd Expertensystem (DE-588)4113491-6 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4153393-8 (DE-588)4016020-8 (DE-588)4113491-6 (DE-588)4113446-1 (DE-588)4121202-2 (DE-588)4113937-9 |
| title | Expert systems as a tool for export marketing decision making a preliminary investigation |
| title_auth | Expert systems as a tool for export marketing decision making a preliminary investigation |
| title_exact_search | Expert systems as a tool for export marketing decision making a preliminary investigation |
| title_full | Expert systems as a tool for export marketing decision making a preliminary investigation Charles Ferdinand Willem Pahud de Mortanges |
| title_fullStr | Expert systems as a tool for export marketing decision making a preliminary investigation Charles Ferdinand Willem Pahud de Mortanges |
| title_full_unstemmed | Expert systems as a tool for export marketing decision making a preliminary investigation Charles Ferdinand Willem Pahud de Mortanges |
| title_short | Expert systems as a tool for export marketing decision making |
| title_sort | expert systems as a tool for export marketing decision making a preliminary investigation |
| title_sub | a preliminary investigation |
| topic | Marketing (DE-588)4037589-4 gnd Exportmarketing (DE-588)4153393-8 gnd Export (DE-588)4016020-8 gnd Expertensystem (DE-588)4113491-6 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| topic_facet | Marketing Exportmarketing Export Expertensystem Entscheidungsfindung Entscheidungsprozess Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005632753&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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