Media planning workbook: With discussions and problems
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Crain
1983
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XIX, 188 S. |
| ISBN: | 0872510298 |
Staff View
MARC
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| 245 | 1 | 0 | |a Media planning workbook |b With discussions and problems |c Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago, Ill. |b Crain |c 1983 | |
| 300 | |a XIX, 188 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising media planning | |
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| 650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1804122899709165568 |
|---|---|
| any_adam_object | |
| author | Sissors, Jack Z. Lehew, Harry D. Goodrich, William B. |
| author_facet | Sissors, Jack Z. Lehew, Harry D. Goodrich, William B. |
| author_role | aut aut aut |
| author_sort | Sissors, Jack Z. |
| author_variant | j z s jz jzs h d l hd hdl w b g wb wbg |
| building | Verbundindex |
| bvnumber | BV008566856 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 12850 |
| ctrlnum | (OCoLC)9943891 (DE-599)BVBBV008566856 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV008566856 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:21:13Z |
| institution | BVB |
| isbn | 0872510298 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005630582 |
| oclc_num | 9943891 |
| open_access_boolean | |
| owner | DE-824 DE-188 |
| owner_facet | DE-824 DE-188 |
| physical | XIX, 188 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Crain |
| record_format | marc |
| spelling | Sissors, Jack Z. Verfasser aut Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* 2. ed. Chicago, Ill. Crain 1983 XIX, 188 S. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeträger (DE-588)4133377-9 s 1\p DE-604 Anzeigenwerbung (DE-588)4112549-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 Lehew, Harry D. Verfasser aut Goodrich, William B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sissors, Jack Z. Lehew, Harry D. Goodrich, William B. Media planning workbook With discussions and problems Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4112549-6 (DE-588)4169187-8 (DE-588)4130474-3 (DE-588)4133377-9 (DE-588)4065541-6 |
| title | Media planning workbook With discussions and problems |
| title_auth | Media planning workbook With discussions and problems |
| title_exact_search | Media planning workbook With discussions and problems |
| title_full | Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* |
| title_fullStr | Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* |
| title_full_unstemmed | Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* |
| title_short | Media planning workbook |
| title_sort | media planning workbook with discussions and problems |
| title_sub | With discussions and problems |
| topic | Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Anzeigenwerbung Medien Werbeplanung Werbeträger Werbung |
| work_keys_str_mv | AT sissorsjackz mediaplanningworkbookwithdiscussionsandproblems AT lehewharryd mediaplanningworkbookwithdiscussionsandproblems AT goodrichwilliamb mediaplanningworkbookwithdiscussionsandproblems |