Verfügbarkeit: Media planning workbook

Media planning workbook: With discussions and problems

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Bibliographische Detailangaben
Hauptverfasser:	Sissors, Jack Z. (VerfasserIn), Lehew, Harry D. (VerfasserIn), Goodrich, William B. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chicago, Ill. Crain 1983
Ausgabe:	2. ed.
Schlagworte:	Advertising media planning Anzeigenwerbung Medien Werbeplanung Werbeträger Werbung
Beschreibung:	XIX, 188 S.
ISBN:	0872510298

Internformat

MARC


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Datensatz im Suchindex

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author	Sissors, Jack Z. Lehew, Harry D. Goodrich, William B.
author_facet	Sissors, Jack Z. Lehew, Harry D. Goodrich, William B.
author_role	aut aut aut
author_sort	Sissors, Jack Z.
author_variant	j z s jz jzs h d l hd hdl w b g wb wbg
building	Verbundindex
bvnumber	BV008566856
callnumber-first	H - Social Science
callnumber-label	HF5826
callnumber-raw	HF5826.5
callnumber-search	HF5826.5
callnumber-sort	HF 45826.5
callnumber-subject	HF - Commerce
classification_rvk	AP 12850
ctrlnum	(OCoLC)9943891 (DE-599)BVBBV008566856
dewey-full	659.1/11
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/11
dewey-search	659.1/11
dewey-sort	3659.1 211
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	2. ed.
format	Book
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id	DE-604.BV008566856
illustrated	Not Illustrated
indexdate	2024-07-09T17:21:13Z
institution	BVB
isbn	0872510298
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-005630582
oclc_num	9943891
open_access_boolean
owner	DE-824 DE-188
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physical	XIX, 188 S.
publishDate	1983
publishDateSearch	1983
publishDateSort	1983
publisher	Crain
record_format	marc
spelling	Sissors, Jack Z. Verfasser aut Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich* 2. ed. Chicago, Ill. Crain 1983 XIX, 188 S. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeträger (DE-588)4133377-9 s 1\p DE-604 Anzeigenwerbung (DE-588)4112549-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 Lehew, Harry D. Verfasser aut Goodrich, William B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Sissors, Jack Z. Lehew, Harry D. Goodrich, William B. Media planning workbook With discussions and problems Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4112549-6 (DE-588)4169187-8 (DE-588)4130474-3 (DE-588)4133377-9 (DE-588)4065541-6
title	Media planning workbook With discussions and problems
title_auth	Media planning workbook With discussions and problems
title_exact_search	Media planning workbook With discussions and problems
title_full	Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich*
title_fullStr	Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich*
title_full_unstemmed	Media planning workbook With discussions and problems Jack Z. Sissors ; Harry D. Lehew ; William B. Goodrich*
title_short	Media planning workbook
title_sort	media planning workbook with discussions and problems
title_sub	With discussions and problems
topic	Advertising media planning Anzeigenwerbung (DE-588)4112549-6 gnd Medien (DE-588)4169187-8 gnd Werbeplanung (DE-588)4130474-3 gnd Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Advertising media planning Anzeigenwerbung Medien Werbeplanung Werbeträger Werbung
work_keys_str_mv	AT sissorsjackz mediaplanningworkbookwithdiscussionsandproblems AT lehewharryd mediaplanningworkbookwithdiscussionsandproblems AT goodrichwilliamb mediaplanningworkbookwithdiscussionsandproblems

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