APA-Zitierstil (7. Ausg.)

Sissors, J. Z., Lehew, H. D., & Goodrich, W. B. (1983). Media planning workbook: With discussions and problems (2. ed.). Crain.

Chicago-Zitierstil (17. Ausg.)

Sissors, Jack Z., Harry D. Lehew, und William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2. ed. Chicago, Ill: Crain, 1983.

MLA-Zitierstil (9. Ausg.)

Sissors, Jack Z., et al. Media Planning Workbook: With Discussions and Problems. 2. ed. Crain, 1983.