Managerial marketing: strategy and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Elsevier
1988
|
| Subjects: | |
| Physical Description: | XVIII, 708 S. Ill., graph. Darst. |
| ISBN: | 044401215X |
Staff View
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| author_facet | Bell, Martin L. Vincze, Julian W. |
| author_role | aut aut |
| author_sort | Bell, Martin L. |
| author_variant | m l b ml mlb j w v jw jwv |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T17:21:10Z |
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| isbn | 044401215X |
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| physical | XVIII, 708 S. Ill., graph. Darst. |
| publishDate | 1988 |
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| publisher | Elsevier |
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| spelling | Bell, Martin L. Verfasser aut Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze New York u.a. Elsevier 1988 XVIII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Vincze, Julian W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bell, Martin L. Vincze, Julian W. Managerial marketing strategy and cases Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Managerial marketing strategy and cases |
| title_auth | Managerial marketing strategy and cases |
| title_exact_search | Managerial marketing strategy and cases |
| title_full | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_fullStr | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_full_unstemmed | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_short | Managerial marketing |
| title_sort | managerial marketing strategy and cases |
| title_sub | strategy and cases |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de Marketing - prise de décision Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement Marketingstrategie Marketing Fallstudiensammlung |
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