Managerial marketing: strategy and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Elsevier
1988
|
| Schlagworte: | |
| Beschreibung: | XVIII, 708 S. Ill., graph. Darst. |
| ISBN: | 044401215X |
Internformat
MARC
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| 245 | 1 | 0 | |a Managerial marketing |b strategy and cases |c Martin L. Bell, Julian W. Vincze |
| 264 | 1 | |a New York u.a. |b Elsevier |c 1988 | |
| 300 | |a XVIII, 708 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
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| 650 | 4 | |a Marketing - Prise de décision | |
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| 650 | 7 | |a Marketing - Prise de décision - Cas, études de |2 ram | |
| 650 | 7 | |a Marketing - prise de décision |2 ram | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bell, Martin L. Vincze, Julian W. |
| author_facet | Bell, Martin L. Vincze, Julian W. |
| author_role | aut aut |
| author_sort | Bell, Martin L. |
| author_variant | m l b ml mlb j w v jw jwv |
| building | Verbundindex |
| bvnumber | BV008564093 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)16646921 (DE-599)BVBBV008564093 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:21:10Z |
| institution | BVB |
| isbn | 044401215X |
| language | English |
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| physical | XVIII, 708 S. Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
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| publisher | Elsevier |
| record_format | marc |
| spelling | Bell, Martin L. Verfasser aut Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze New York u.a. Elsevier 1988 XVIII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Vincze, Julian W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bell, Martin L. Vincze, Julian W. Managerial marketing strategy and cases Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Managerial marketing strategy and cases |
| title_auth | Managerial marketing strategy and cases |
| title_exact_search | Managerial marketing strategy and cases |
| title_full | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_fullStr | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_full_unstemmed | Managerial marketing strategy and cases Martin L. Bell, Julian W. Vincze |
| title_short | Managerial marketing |
| title_sort | managerial marketing strategy and cases |
| title_sub | strategy and cases |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de ram Marketing - prise de décision ram Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing - Prise de décision - Cas, études de Marketing - prise de décision Marketing Decision making Marketing Decision making Case studies Marketing Management Marketingmanagement Marketingstrategie Marketing Fallstudiensammlung |
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