Effective television advertising: a study of 1000 commercials
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Lexington, Mass. u.a.
Lexington Books
1989
|
| Ausgabe: | 5. print. |
| Schlagworte: | |
| Beschreibung: | XII, 178 S. |
| ISBN: | 066911751X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008546995 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 931207s1989 |||| 00||| und d | ||
| 020 | |a 066911751X |9 0-669-11751-X | ||
| 035 | |a (OCoLC)634085443 | ||
| 035 | |a (DE-599)BVBBV008546995 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | |a und | ||
| 049 | |a DE-945 | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Stewart, David W. C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Effective television advertising |b a study of 1000 commercials |c David W. Stewart ; David H. Furse |
| 250 | |a 5. print. | ||
| 264 | 1 | |a Lexington, Mass. u.a. |b Lexington Books |c 1989 | |
| 300 | |a XII, 178 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | 1 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 0 | 2 | |a Fernsehsendung |0 (DE-588)4016842-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 1 | 1 | |a Fernsehsendung |0 (DE-588)4016842-6 |D s |
| 689 | 1 | 2 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Furse, David H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005618188 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804122883181510656 |
|---|---|
| any_adam_object | |
| author | Stewart, David W. C. Furse, David H. |
| author_facet | Stewart, David W. C. Furse, David H. |
| author_role | aut aut |
| author_sort | Stewart, David W. C. |
| author_variant | d w c s dwc dwcs d h f dh dhf |
| building | Verbundindex |
| bvnumber | BV008546995 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)634085443 (DE-599)BVBBV008546995 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01663nam a2200457 c 4500</leader><controlfield tag="001">BV008546995</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931207s1989 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">066911751X</subfield><subfield code="9">0-669-11751-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)634085443</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008546995</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stewart, David W. C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective television advertising</subfield><subfield code="b">a study of 1000 commercials</subfield><subfield code="c">David W. Stewart ; David H. Furse</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lexington, Mass. u.a.</subfield><subfield code="b">Lexington Books</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 178 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Fernsehsendung</subfield><subfield code="0">(DE-588)4016842-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Furse, David H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005618188</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV008546995 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:20:57Z |
| institution | BVB |
| isbn | 066911751X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005618188 |
| oclc_num | 634085443 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XII, 178 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Stewart, David W. C. Verfasser aut Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse 5. print. Lexington, Mass. u.a. Lexington Books 1989 XII, 178 S. txt rdacontent n rdamedia nc rdacarrier Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbewirkung (DE-588)4189647-6 s Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 Werbeerfolgskontrolle (DE-588)4189634-8 s 1\p DE-604 Furse, David H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stewart, David W. C. Furse, David H. Effective television advertising a study of 1000 commercials Werbesendung (DE-588)4189638-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4189634-8 (DE-588)4189647-6 (DE-588)4016842-6 (DE-588)4522595-3 |
| title | Effective television advertising a study of 1000 commercials |
| title_auth | Effective television advertising a study of 1000 commercials |
| title_exact_search | Effective television advertising a study of 1000 commercials |
| title_full | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_fullStr | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_full_unstemmed | Effective television advertising a study of 1000 commercials David W. Stewart ; David H. Furse |
| title_short | Effective television advertising |
| title_sort | effective television advertising a study of 1000 commercials |
| title_sub | a study of 1000 commercials |
| topic | Werbesendung (DE-588)4189638-5 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd Werbewirkung (DE-588)4189647-6 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Werbesendung Werbeerfolgskontrolle Werbewirkung Fernsehsendung Fallstudiensammlung |
| work_keys_str_mv | AT stewartdavidwc effectivetelevisionadvertisingastudyof1000commercials AT fursedavidh effectivetelevisionadvertisingastudyof1000commercials |