Basic marketing: a managerial approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1990
|
| Edition: | 10. ed. |
| Series: | Irwin series in marketing
|
| Subjects: | |
| Item Description: | Erg.: Applications in basic marketing, 1991 - 1992 ed. |
| Physical Description: | XVIII, 734 S. Ill., graph. Darst. |
| ISBN: | 0256068658 0256083983 |
Staff View
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Record in the Search Index
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| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| geographic_facet | USA |
| id | DE-604.BV008463546 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:19:53Z |
| institution | BVB |
| isbn | 0256068658 0256083983 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005567633 |
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| physical | XVIII, 734 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault 10. ed. Homewood, Ill. Irwin 1990 XVIII, 734 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Erg.: Applications in basic marketing, 1991 - 1992 ed. Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd rswk-swf USA Marketing (DE-588)4037589-4 s DE-604 Perreault, William D. Verfasser aut |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Basic marketing a managerial approach Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Export marketing Management Marketing Management Marketing United States Management USA |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach AT perreaultwilliamd basicmarketingamanagerialapproach |