Basic marketing: a managerial approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1990
|
| Ausgabe: | 10. ed. |
| Schriftenreihe: | Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Erg.: Applications in basic marketing, 1991 - 1992 ed. |
| Beschreibung: | XVIII, 734 S. Ill., graph. Darst. |
| ISBN: | 0256068658 0256083983 |
Internformat
MARC
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| 020 | |a 0256083983 |9 0-256-08398-3 | ||
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| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 10. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1990 | |
| 300 | |a XVIII, 734 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Irwin series in marketing | |
| 500 | |a Erg.: Applications in basic marketing, 1991 - 1992 ed. | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |z United States |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005567633 | ||
Datensatz im Suchindex
| _version_ | 1804122816558137345 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
| author_role | aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm w d p wd wdp |
| building | Verbundindex |
| bvnumber | BV008463546 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20352171 (DE-599)BVBBV008463546 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV008463546 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:19:53Z |
| institution | BVB |
| isbn | 0256068658 0256083983 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005567633 |
| oclc_num | 20352171 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | XVIII, 734 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault 10. ed. Homewood, Ill. Irwin 1990 XVIII, 734 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Erg.: Applications in basic marketing, 1991 - 1992 ed. Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd rswk-swf USA Marketing (DE-588)4037589-4 s DE-604 Perreault, William D. Verfasser aut |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Basic marketing a managerial approach Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing gtt Export marketing Management Marketing Management Marketing United States Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Export marketing Management Marketing Management Marketing United States Management USA |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach AT perreaultwilliamd basicmarketingamanagerialapproach |