APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1990). Basic marketing: A managerial approach (10. ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 10. ed. Homewood, Ill: Irwin, 1990.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome, and William D. Perreault. Basic Marketing: A Managerial Approach. 10. ed. Irwin, 1990.