Cases in strategic marketing:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1993
|
Ausgabe: | 2.ed. |
Schlagworte: | |
Beschreibung: | XXVII, 819 S.: Ill., graph. Darst. |
ISBN: | 0131192310 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV008401235 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 931206s1993 |||| 00||| eng d | ||
020 | |a 0131192310 |9 0-13-119231-0 | ||
035 | |a (OCoLC)25964609 | ||
035 | |a (DE-599)BVBBV008401235 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-19 |a DE-634 |a DE-2070s | ||
050 | 0 | |a HF5415.135 | |
082 | 0 | |a 658.8/02 |2 20 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
245 | 1 | 0 | |a Cases in strategic marketing |c Linda E. Swayne ... |
250 | |a 2.ed. | ||
264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1993 | |
300 | |a XXVII, 819 S.: Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 7 | |a Besliskunde |2 gtt | |
650 | 7 | |a Marketing - Gestion - Cas, Études de |2 ram | |
650 | 7 | |a Marketing |2 gtt | |
650 | 4 | |a Marketing |x Decision making |v Case studies | |
650 | 4 | |a Marketing |x Management |v Case studies | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Fallstudie |0 (DE-588)4124897-1 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
689 | 0 | 2 | |a Fallstudie |0 (DE-588)4124897-1 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 1\p |5 DE-604 | |
700 | 1 | |a Swayne, Linda E. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-005535111 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804122769772773376 |
---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV008401235 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.135 |
callnumber-search | HF5415.135 |
callnumber-sort | HF 45415.135 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 QP 690 |
ctrlnum | (OCoLC)25964609 (DE-599)BVBBV008401235 |
dewey-full | 658.8/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/02 |
dewey-search | 658.8/02 |
dewey-sort | 3658.8 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2.ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01830nam a2200517 c 4500</leader><controlfield tag="001">BV008401235</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931206s1993 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131192310</subfield><subfield code="9">0-13-119231-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)25964609</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008401235</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.135</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in strategic marketing</subfield><subfield code="c">Linda E. Swayne ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2.ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 819 S.: Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Besliskunde</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing - Gestion - Cas, Études de</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Decision making</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fallstudie</subfield><subfield code="0">(DE-588)4124897-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fallstudie</subfield><subfield code="0">(DE-588)4124897-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Swayne, Linda E.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005535111</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV008401235 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T17:19:09Z |
institution | BVB |
isbn | 0131192310 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005535111 |
oclc_num | 25964609 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-634 DE-2070s |
owner_facet | DE-19 DE-BY-UBM DE-634 DE-2070s |
physical | XXVII, 819 S.: Ill., graph. Darst. |
publishDate | 1993 |
publishDateSearch | 1993 |
publishDateSort | 1993 |
publisher | Prentice Hall |
record_format | marc |
spelling | Cases in strategic marketing Linda E. Swayne ... 2.ed. Englewood Cliffs, NJ Prentice Hall 1993 XXVII, 819 S.: Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Besliskunde gtt Marketing - Gestion - Cas, Études de ram Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Swayne, Linda E. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Cases in strategic marketing Besliskunde gtt Marketing - Gestion - Cas, Études de ram Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4124897-1 (DE-588)4522595-3 |
title | Cases in strategic marketing |
title_auth | Cases in strategic marketing |
title_exact_search | Cases in strategic marketing |
title_full | Cases in strategic marketing Linda E. Swayne ... |
title_fullStr | Cases in strategic marketing Linda E. Swayne ... |
title_full_unstemmed | Cases in strategic marketing Linda E. Swayne ... |
title_short | Cases in strategic marketing |
title_sort | cases in strategic marketing |
topic | Besliskunde gtt Marketing - Gestion - Cas, Études de ram Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd |
topic_facet | Besliskunde Marketing - Gestion - Cas, Études de Marketing Marketing Decision making Case studies Marketing Management Case studies Marketingmanagement Strategisches Management Fallstudie Fallstudiensammlung |
work_keys_str_mv | AT swaynelindae casesinstrategicmarketing |