When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Columbia Univ. Press
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism. |
| Beschreibung: | XIX, 259 S. |
| ISBN: | 0231080484 |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments ix
Introduction xi
PART ONE 1
ONE
The Party Is Over—Where Are the Readers? 3
TWO
The Marketers and Managers Move In 14
THREE
Inside the Managed Newsroom 26
FOUR
The Historical Roots of the Marketing
and Management Revolution 38
viii • Contents
FIVE
Imitations of the Tube 55
SIX
Managers and the Mind of the Computer 71
SEVEN
The Think Tanks Spread the Word 83
EIGHT
The Cult of Colorful Tidbits 95
PART TWO 107
NINE
What Newspapers—and Newspaper Re
searchers—Don t Teil Us About Newspapers 109
TEN
The New Daily Newspaper Newsroom—
and What Our Research Teils Us About It 117
PART THREE 127
ELEVEN
How Much News Is News? 129
TWELVE
Fear and the Future of Newspapers 148
THIRTEEN
Fighting the Good Fight Within 161
FOURTEEN
The Future of the Word 173
Afterword 183
Appendix ofTables 187
Notes 199
Selected Bibliography 237
Index 243
|
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| spelling | Underwood, Doug Verfasser aut When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood New York u.a. Columbia Univ. Press 1993 XIX, 259 S. txt rdacontent n rdamedia nc rdacarrier Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism. Beleid gtt Entreprises de presse Journaux - Commercialisation Journaux - Gestion Perswezen gtt Presse - États-Unis ram Newspaper publishing Newspapers Management Newspapers Marketing Zeitung (DE-588)4067510-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Zeitungsverlag (DE-588)4128151-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Zeitung (DE-588)4067510-5 s Marketing (DE-588)4037589-4 s DE-604 Zeitungsverlag (DE-588)4128151-2 s Management (DE-588)4037278-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005513233&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Underwood, Doug When MBAs rule the newsroom how the marketers and managers are reshaping today's media Beleid gtt Entreprises de presse Journaux - Commercialisation Journaux - Gestion Perswezen gtt Presse - États-Unis ram Newspaper publishing Newspapers Management Newspapers Marketing Zeitung (DE-588)4067510-5 gnd Management (DE-588)4037278-9 gnd Zeitungsverlag (DE-588)4128151-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4067510-5 (DE-588)4037278-9 (DE-588)4128151-2 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_auth | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_exact_search | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_full | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_fullStr | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_full_unstemmed | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_short | When MBAs rule the newsroom |
| title_sort | when mbas rule the newsroom how the marketers and managers are reshaping today s media |
| title_sub | how the marketers and managers are reshaping today's media |
| topic | Beleid gtt Entreprises de presse Journaux - Commercialisation Journaux - Gestion Perswezen gtt Presse - États-Unis ram Newspaper publishing Newspapers Management Newspapers Marketing Zeitung (DE-588)4067510-5 gnd Management (DE-588)4037278-9 gnd Zeitungsverlag (DE-588)4128151-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Beleid Entreprises de presse Journaux - Commercialisation Journaux - Gestion Perswezen Presse - États-Unis Newspaper publishing Newspapers Management Newspapers Marketing Zeitung Management Zeitungsverlag Marketing USA |
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