Brand equity & advertising: advertising's role in building strong brands
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | Undetermined |
| Veröffentlicht: |
Hillsdale, NJ u.a.
Erlbaum
1993
|
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Beschreibung: | X, 380 S. graph. Darst. |
| ISBN: | 0805812830 |
Internformat
MARC
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Datensatz im Suchindex
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV008330871 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:18:26Z |
| institution | BVB |
| isbn | 0805812830 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005503359 |
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| physical | X, 380 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
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| publisher | Erlbaum |
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| series2 | Advertising and consumer psychology |
| spelling | Brand equity & advertising advertising's role in building strong brands ed. by David A. Aaker ... Hillsdale, NJ u.a. Erlbaum 1993 X, 380 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Werbung (DE-588)4065541-6 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 Aaker, David A. 1938- Sonstige (DE-588)123018641 oth |
| spellingShingle | Brand equity & advertising advertising's role in building strong brands Werbung (DE-588)4065541-6 gnd Markenname (DE-588)4114513-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4114513-6 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Brand equity & advertising advertising's role in building strong brands |
| title_auth | Brand equity & advertising advertising's role in building strong brands |
| title_exact_search | Brand equity & advertising advertising's role in building strong brands |
| title_full | Brand equity & advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_fullStr | Brand equity & advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_full_unstemmed | Brand equity & advertising advertising's role in building strong brands ed. by David A. Aaker ... |
| title_short | Brand equity & advertising |
| title_sort | brand equity advertising advertising s role in building strong brands |
| title_sub | advertising's role in building strong brands |
| topic | Werbung (DE-588)4065541-6 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Werbung Markenname USA Aufsatzsammlung |
| work_keys_str_mv | AT aakerdavida brandequityadvertisingadvertisingsroleinbuildingstrongbrands |