Strategic marketing: a european approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English French |
| Published: |
London u.a.
McGraw-Hill
1993
|
| Series: | McGraw-Hill marketing for professionals series
|
| Subjects: | |
| Item Description: | ESt.: Le marketing stratégique <engl.> |
| Physical Description: | XV, 539 S. graph. Darst. |
| ISBN: | 0077076567 |
Staff View
MARC
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| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV008283081 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:17:44Z |
| institution | BVB |
| isbn | 0077076567 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005473074 |
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| physical | XV, 539 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill marketing for professionals series |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Le marketing stratégique Strategic marketing a european approach Jean-Jacques Lambin London u.a. McGraw-Hill 1993 XV, 539 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill marketing for professionals series ESt.: Le marketing stratégique <engl.> Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Strategic marketing a european approach Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Strategic marketing a european approach |
| title_alt | Le marketing stratégique |
| title_auth | Strategic marketing a european approach |
| title_exact_search | Strategic marketing a european approach |
| title_full | Strategic marketing a european approach Jean-Jacques Lambin |
| title_fullStr | Strategic marketing a european approach Jean-Jacques Lambin |
| title_full_unstemmed | Strategic marketing a european approach Jean-Jacques Lambin |
| title_short | Strategic marketing |
| title_sort | strategic marketing a european approach |
| title_sub | a european approach |
| topic | Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marketing Europe Management Strategisches Management Europa Einführung |
| work_keys_str_mv | AT lambinjeanjacques lemarketingstrategique AT lambinjeanjacques strategicmarketingaeuropeanapproach |