Strategic marketing: a european approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1993
|
| Schriftenreihe: | McGraw-Hill marketing for professionals series
|
| Schlagworte: | |
| Beschreibung: | ESt.: Le marketing stratégique <engl.> |
| Beschreibung: | XV, 539 S. graph. Darst. |
| ISBN: | 0077076567 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 035 | |a (DE-599)BVBBV008283081 | ||
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| 050 | 0 | |a HF5415.13 | |
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| 100 | 1 | |a Lambin, Jean-Jacques |d 1933- |e Verfasser |0 (DE-588)124512283 |4 aut | |
| 240 | 1 | 0 | |a Le marketing stratégique |
| 245 | 1 | 0 | |a Strategic marketing |b a european approach |c Jean-Jacques Lambin |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1993 | |
| 300 | |a XV, 539 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill marketing for professionals series | |
| 500 | |a ESt.: Le marketing stratégique <engl.> | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |z Europe |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europa | |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005473074 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
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| author | Lambin, Jean-Jacques 1933- |
| author_GND | (DE-588)124512283 |
| author_facet | Lambin, Jean-Jacques 1933- |
| author_role | aut |
| author_sort | Lambin, Jean-Jacques 1933- |
| author_variant | j j l jjl |
| building | Verbundindex |
| bvnumber | BV008283081 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)27676956 (DE-599)BVBBV008283081 |
| dewey-full | 658.8/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/094 |
| dewey-search | 658.8/094 |
| dewey-sort | 3658.8 294 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV008283081 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:17:44Z |
| institution | BVB |
| isbn | 0077076567 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005473074 |
| oclc_num | 27676956 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-634 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-634 DE-188 |
| physical | XV, 539 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill marketing for professionals series |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Le marketing stratégique Strategic marketing a european approach Jean-Jacques Lambin London u.a. McGraw-Hill 1993 XV, 539 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill marketing for professionals series ESt.: Le marketing stratégique <engl.> Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Strategic marketing a european approach Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Strategic marketing a european approach |
| title_alt | Le marketing stratégique |
| title_auth | Strategic marketing a european approach |
| title_exact_search | Strategic marketing a european approach |
| title_full | Strategic marketing a european approach Jean-Jacques Lambin |
| title_fullStr | Strategic marketing a european approach Jean-Jacques Lambin |
| title_full_unstemmed | Strategic marketing a european approach Jean-Jacques Lambin |
| title_short | Strategic marketing |
| title_sort | strategic marketing a european approach |
| title_sub | a european approach |
| topic | Marketing gtt Marketing Europe Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marketing Europe Management Strategisches Management Europa Einführung |
| work_keys_str_mv | AT lambinjeanjacques lemarketingstrategique AT lambinjeanjacques strategicmarketingaeuropeanapproach |