Designing health communication campaigns: what works?
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Newbury Park, Calif. u.a.
Sage
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 181 S. |
| ISBN: | 0803943318 0803943326 |
Internformat
MARC
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| 245 | 1 | 0 | |a Designing health communication campaigns |b what works? |c Thomas E. Backer ; Everett M. Rogers ; Pradeep Sopory |
| 264 | 1 | |a Newbury Park, Calif. u.a. |b Sage |c 1992 | |
| 300 | |a XV, 181 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Communication en médecine | |
| 650 | 7 | |a Gezondheidsvoorlichting en -opvoeding |2 gtt | |
| 650 | 4 | |a Médias en éducation sanitaire | |
| 650 | 4 | |a Communication in medicine | |
| 650 | 4 | |a Health Education |x organization & administration |v Interview | |
| 650 | 4 | |a Health Promotion |x organization & administration |v Interview | |
| 650 | 4 | |a Mass Media |v Interview | |
| 650 | 4 | |a Mass media in health education | |
| 650 | 4 | |a Public Health |v Interview | |
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Datensatz im Suchindex
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|---|---|
| adam_text | i
7
?
1
Contents
Introduction ix
Part One: Overview 1
The Challenge of Health Behavior Change 2
One Solution: Health Communication Campaigns 3
Two Examples of Health Communication Campaigns 7
The Comparative Synthesis Study 14
Substance Abuse and High Risk Youth 19
Setting the Agenda for the Issue of Drugs 21
Part Two: Generalizations About Health Communication
Campaigns 29
Overview 29
Generalizations About Health Communication Campaigns 30
Discussion 32
Part Three: Interviews With Campaign Designers/Experts 35
Elaine Bratic Arkin
Georgetown University 36
Warren J. Ashley
Entertainment Industry Coalition on AIDS 40
Charles Atkin
Michigan State University 46
Thomas E. Backer
Human Interaction Research Institute 51
Edwin Chen
Los Angeles Times 57
Patrick C. Coleman
Johns Hopkins University 60
Larry Deutchman
Entertainment Industries Council 65
Brian Dyak
Entertainment Industries Council 11
Fern Field
Brookfield Productions 75
Juan M. Flavier
International Institute of Rural Reconstruction, Philippines 78
Brian Flay
University of Illinois 81
June Flora
Stanford University 84
Vicki Freimuth
University of Maryland 89
Kipling J. Gallion
The University of Texas at Austin 93
Robert W. Gillespie
Population Communications 99
Robert Hornik
University of Pennsylvania 102
Jose Ruben Jara
Institute for Communication Research 107
C. Anderson Johnson
University of Southern California 110
Marcy Kelly
Mediascope 114
Lawrence Kincaid
Johns Hopkins University 120
David McCallum
Center for Risk Communication 123
Jacqueline E. McDonald
Scott Newman Center 128
John V. Pavlik
Freedom Forum Media Studies Center 134
Mary Ann Pentz
University of Southern California 138
Ronald E. Rice
Rutgers University 145
Everett M. Rogers
University of Southern California 149
Charles Salmon
University of Wisconsin—Madison 153
Larry Stewart
Entertainment Industries Council 158
Lawrence Wallack
University of California at Berkeley 161
Part Four: Implications and Future Directions 167
Implications for Campaign Design 167
Implications for Future Research 172
References 177
About the Authors 181
|
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| indexdate | 2024-07-09T17:17:30Z |
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| isbn | 0803943318 0803943326 |
| language | English |
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| physical | XV, 181 S. |
| publishDate | 1992 |
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| publisher | Sage |
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| spelling | Backer, Thomas E. Verfasser aut Designing health communication campaigns what works? Thomas E. Backer ; Everett M. Rogers ; Pradeep Sopory Newbury Park, Calif. u.a. Sage 1992 XV, 181 S. txt rdacontent n rdamedia nc rdacarrier Health education Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Communication in medicine Health Education organization & administration Interview Health Promotion organization & administration Interview Mass Media Interview Mass media in health education Public Health Interview Rogers, Everett M. 1931-2004 Verfasser (DE-588)126848416 aut Sopory, Pradeep Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005463582&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Backer, Thomas E. Rogers, Everett M. 1931-2004 Sopory, Pradeep Designing health communication campaigns what works? Health education Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Communication in medicine Health Education organization & administration Interview Health Promotion organization & administration Interview Mass Media Interview Mass media in health education Public Health Interview |
| title | Designing health communication campaigns what works? |
| title_auth | Designing health communication campaigns what works? |
| title_exact_search | Designing health communication campaigns what works? |
| title_full | Designing health communication campaigns what works? Thomas E. Backer ; Everett M. Rogers ; Pradeep Sopory |
| title_fullStr | Designing health communication campaigns what works? Thomas E. Backer ; Everett M. Rogers ; Pradeep Sopory |
| title_full_unstemmed | Designing health communication campaigns what works? Thomas E. Backer ; Everett M. Rogers ; Pradeep Sopory |
| title_short | Designing health communication campaigns |
| title_sort | designing health communication campaigns what works |
| title_sub | what works? |
| topic | Health education Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Communication in medicine Health Education organization & administration Interview Health Promotion organization & administration Interview Mass Media Interview Mass media in health education Public Health Interview |
| topic_facet | Health education Communication en médecine Gezondheidsvoorlichting en -opvoeding Médias en éducation sanitaire Communication in medicine Health Education organization & administration Interview Health Promotion organization & administration Interview Mass Media Interview Mass media in health education Public Health Interview |
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