Business-to-business marketing: strategic resource management and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u. a.
Allyn and Bacon
1991
|
| Schlagworte: | |
| Beschreibung: | XVII, 590 S. Ill., graph. Darst. |
| ISBN: | 0205129153 |
Internformat
MARC
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| 100 | 1 | |a Mahin, Philip W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business-to-business marketing |b strategic resource management and cases |c Philip W. Mahin |
| 264 | 1 | |a Boston u. a. |b Allyn and Bacon |c 1991 | |
| 300 | |a XVII, 590 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Industrial marketing |x Management | |
| 650 | 4 | |a Industrial marketing |x Management |x Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Mahin, Philip W. |
| author_facet | Mahin, Philip W. |
| author_role | aut |
| author_sort | Mahin, Philip W. |
| author_variant | p w m pw pwm |
| building | Verbundindex |
| bvnumber | BV008262319 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)22347699 (DE-599)BVBBV008262319 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV008262319 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:17:20Z |
| institution | BVB |
| isbn | 0205129153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005457043 |
| oclc_num | 22347699 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XVII, 590 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Mahin, Philip W. Verfasser aut Business-to-business marketing strategic resource management and cases Philip W. Mahin Boston u. a. Allyn and Bacon 1991 XVII, 590 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industrial marketing Management Industrial marketing Management Case studies Management (DE-588)4037278-9 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Management (DE-588)4037278-9 s Marketing (DE-588)4037589-4 s Industriebetrieb (DE-588)4026813-5 s DE-604 |
| spellingShingle | Mahin, Philip W. Business-to-business marketing strategic resource management and cases Industrial marketing Management Industrial marketing Management Case studies Management (DE-588)4037278-9 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4026813-5 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Business-to-business marketing strategic resource management and cases |
| title_auth | Business-to-business marketing strategic resource management and cases |
| title_exact_search | Business-to-business marketing strategic resource management and cases |
| title_full | Business-to-business marketing strategic resource management and cases Philip W. Mahin |
| title_fullStr | Business-to-business marketing strategic resource management and cases Philip W. Mahin |
| title_full_unstemmed | Business-to-business marketing strategic resource management and cases Philip W. Mahin |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing strategic resource management and cases |
| title_sub | strategic resource management and cases |
| topic | Industrial marketing Management Industrial marketing Management Case studies Management (DE-588)4037278-9 gnd Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Industrial marketing Management Industrial marketing Management Case studies Management Industriebetrieb Marketing Fallstudiensammlung |
| work_keys_str_mv | AT mahinphilipw businesstobusinessmarketingstrategicresourcemanagementandcases |