International marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif.
Wadsworth Publ.
1993
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 912 S. graph. Darst. |
| ISBN: | 0534932886 |
Internformat
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| 245 | 1 | 0 | |a International marketing management |c Subhash C. Jain |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth Publ. |c 1993 | |
| 300 | |a XVI, 912 S. |b graph. Darst. | ||
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| 650 | 4 | |a Marketing international - Gestion | |
| 650 | 4 | |a Export marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804122646875471872 |
|---|---|
| adam_text | ^^^^F Brief Contents
r part one Framework of International Marketing 1
1 Aspects of International Marketing 3
2 Economic Analysis of Multinational Trade and Business 49
part two The Field of International Business 105
3 International Monetary System 107
4 International Finance and Accounting 137
5 Regional Market Agreements 160
part three Environmental Factors Affecting International Marketing 199
6 Economic Environment 201
7 Cultural Environment 234
8 Political Environment 277
9 Legal Environment 315
part four Perspectives of International Markets 365
10 International Marketing Research 367
11 Global Marketplace 409
part five International Marketing Decisions 483
12 Product Policy and Planning 485
13 International Pricing Strategy 529
14 International Channels of Distribution 563
15 International Advertising 612
16 Multinational Sales Management and Foreign Sales Promotion 666
17 Export Marketing 698
part six Planning and Control 789
18 Organization and Control in International Marketing 791
19 Marketing Planning and Strategy for International Business 829
Subject Index 898
Name and Company Index 909
^^^^r Contents
~ part one Framework of International Marketing 1
1 Aspects of International Marketing 3
The Study of International Marketing 5 International Business 6
International Marketing and Its Growing Importance 21 Framework
of International Marketing 28 Multinational Corporations 29 Entry
Strategies 38 Conclusion 44 Summary 44 Review Questions 45
Endnotes 45
2 Economic Analysis of Multinational Trade and Business 49
Theory of Comparative Advantage 50 Product Life Cycle and International
Trade 58 Production Sharing 60 Internalization Theory 62 Trade
Barriers and Trade Liberation 63 U.S. Trade Liberalization 74 MNCs
and World Markets 78 Summary 86 Review Questions 87 Endnotes 88
Cases Case 1: Marks and Spencer 90
Case 2: Hatfield Graphics, Inc. 93
Case 3: United Parcel Service 97
Case 4: Metro Corporation 100
part two The Field of International Business 105
3 International Monetary System 107
The Development of Today s International Monetary System 108
Foreign Exchange 114 Balance of Payments 118 Eurodollars 123
Petrodollars 125 Current and Emerging Issues 126 Summary 127
Review Questions 128 Endnotes 129
Appendix Select International Financial, Trade, and Business Institutions 131
4 International Finance and Accounting 137
Implications of Financial Decisions on Marketing 138 Multinational
Financial Management 139 Making International Investments 148
International Accounting 152 Summary 155 Review Questions 157
Endnotes 157
vi !
Contents
5 Regional Market Agreements 160
Effects of Market Agreements 161 Early Attempts at Regional Economic
Integration 164 Types of Market Agreements 166 Market Agreements in
Force 167 Summary 188 Review Questions 189 Endnotes 189
Cases Case 5: EQ Bank 191
Case 6: Chiangmai Parasol Ltd. 194
Case 7: International Machine Corporation 196
part three Environmental Factors Affecting International Marketing 199
6 Economic Environment 201
Macroeconomic Environment 202 Microeconomic Environment 211
Economic Environment and Marketing Strategy 215 Analysis of Economic
Environments 217 Opportunities in the Developing World 228
Capitalizing on Opportunities in Developing Countries 230 Summary 231
Review Questions 232 Endnotes 233
7 Cultural Environment 234
The Concept of Culture 235 Cultural Field 237 Culture and
Marketing 247 Cultural Analysis—The Primacy of Host Country
Viewpoint 260 Cultural Adaptation 262 Cultural Change 268
Summary 272 Review Questions 273 Endnotes 274
8 Political Environment 277
Politics and Marketing 278 Sources of Political Problems 281
Political Intervention 286 Political Perspectives 292 Political Risk
Assessment 300 Strategic Response 303 Summary 308 Review
Questions 309 Endnotes 310
Appendix BERI S.A. Procedures for Assessing Political Risk 313
9 Legal Environment 315
International Legal Perspectives 316 Host Country Laws 318
U.S. Laws 325 International Laws 336 Arbitration 344 Summary 347
Review Questions 348 Endnotes 348
Cases Case 8: The Clondike Works 351
Case 9: All Shave in Saudi Arabia 353
Case 10: Aries Helicopter 355
Case 11: McDonald s (Taiwan), Inc. 358
Contents vii
part four Perspectives of International Markets 365
10 International Marketing Research 367
Meaning of Marketing Research 369 Framework for International
Marketing Research 371 Information Requirements of International
Marketers 374 Gathering Secondary Data at Home 379 Secondary
Research Abroad 385 Primary Data Collection 390 Organization for
International Marketing Research 394 International Marketing Information
System 395 Summary 399 Review Questions 400 Endnotes 400
Appendix Sources of Secondary Data 402
11 Global Marketplace 409
Global Market 410 Dimensions of the Global Market 419 Segmenting
the Global Market 422 Segmentation Process 424 Criteria for Grouping
Countries 425 In Country Segmentation 437 Summary 439 Review
Questions 439 Endnotes 440
Appendix Macro Information on Global Markets 443
Cases Case 12: Ideale Imprimerie 457
Case 13: California Foods Corporation 461
Case 14: Currency Concepts International 465
Case 15: A. G. Nashbandi Manufacturing 471
Case 16: Curtis Automotive Hoist 473
part five International Marketing Decisions 483
12 Product Policy and Planning 485
Meaning of Product 486 International Product Planning 487 Product
Design Strategy 491 Developing an International Product Line 498 Product
Elimination 506 Adoption and Diffusion of New Products 508 Foreign
Product Diversification 512 International Warranties and Services 521
Summary 523 Review Questions 524 Endnotes 525
13 International Pricing Strategy 529
Importance of Pricing 530 Parent Company s Role in Pricing 530 Pricing
Factors 534 International Price Setting 539 Transfer Pricing 551
Dumping 554 Leasing 558 Summary 559 Review Questions 561
Endnotes 561
14 International Channels of Distribution 563
Alternative Distribution Channels 564 International Channel
Members 570 Channel Management 582 Wholesaling in Foreign
Environments 591 Retailing in Overseas Markets 593 International
T1 Contents
Franchising 599 International Physical Distribution 602 Summary 605
Review Questions 607 Endnotes 607
15 International Advertising 612
Perspectives of International Advertising 613 Determining Advertising
Strategy: Standardization Versus Localization 616 Media 633 International
Advertising Program 643 Global Advertising Regulations 650 Industry
Self Regulation 655 Advertising Agencies 655 Summary 657 Review
Questions 658 Endnotes 658
Appendix Self Regulation in Selected Countries 661
16 Multinational Sales Management and Foreign
Sales Promotion 666
Sales Personnel and Personal Selling Abroad 667 Formulating Policy
Guidelines 671 Implementing Policy Guidelines 674 Repatriation and
Reassignment 682 International Sales Negotiations 686 Foreign Sales
Promotion 690 Public Relations Overseas 693 Summary 694 Review
Questions 695 Endnotes 696
17 Export Marketing 698
U.S. Export Trade 699 U.S. Government Encouragement of Exports 714
U.S. Government Hindrance of Exports 723 Export Management 725
Awareness of Emerging Markets 726 Export Procedure 730 Duty Free
Zones 738 Barter 741 Summary 744 Review Questions 745
Endnotes 746
Appendix A Checklist for Export Marketing 749
Cases Case 17: The Kellogg Company 753
Case 18: Avon Products, S.A. de C.V. 755
Case 19: Chivaly International 759
Case 20: Connecticut Corporation (Japan) 761
Case 21: Ozark Glass Company 765
Case 22: Hindustan Paper Corporation 771
Case 23: Sperry/MacLennan 775
Case 24: El Norte Chemicals, Ltd. 780
part six Planning and Control 789
18 Organization and Control in International Marketing 791
Alternative Organizational Designs 792 Choosing an Appropriate
Organizational Structure 802 Seeking Organizational Changes 805 New
Perspectives on Organization: Corporate Networking 805 Delegating
Decision Making Authority to Foreign Subsidiaries 810 Performance
Contents ix
Evaluation and Control of Foreign Operations 815 Conflicts and Their
Resolution 821 Summary 825 Review Questions 826 Endnotes 826
19 Marketing Planning and Strategy for International Business 829
Dimensions of International Planning and Strategy 830 Planning at the
Subsidiary Level 832 Marketing Planning at the Corporate Level 837
Information Scanning and Monitoring 850 Achieving Planning
Effectiveness 850 Conclusion 853 Summary 859 Review
Questions 861 Endnotes 861
Cases Case 25: Standard Consumer Business Products 863
Case 26: Mubarak Dairies Limited 866
Case 27: American Express International, Inc. 873
Case 28: Ulker Biscuits, Inc. 876
Case 29: MacDermid, Inc. 882
Case 30: Barossa Winery 884
Subject Index 898
Name and Company Index 909
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| indexdate | 2024-07-09T17:17:11Z |
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| isbn | 0534932886 |
| language | English |
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| spelling | Jain, Subhash C. 1942- Verfasser (DE-588)123378818 aut International marketing management Subhash C. Jain 4. ed. Belmont, Calif. Wadsworth Publ. 1993 XVI, 912 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The series in marketing Internationale marketing gtt Marketing international - Gestion Export marketing Management Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 USA (DE-588)4078704-7 g Exportmarketing (DE-588)4153393-8 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005450824&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jain, Subhash C. 1942- International marketing management Internationale marketing gtt Marketing international - Gestion Export marketing Management Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4153393-8 (DE-588)4125431-4 (DE-588)4078704-7 (DE-588)4151278-9 |
| title | International marketing management |
| title_auth | International marketing management |
| title_exact_search | International marketing management |
| title_full | International marketing management Subhash C. Jain |
| title_fullStr | International marketing management Subhash C. Jain |
| title_full_unstemmed | International marketing management Subhash C. Jain |
| title_short | International marketing management |
| title_sort | international marketing management |
| topic | Internationale marketing gtt Marketing international - Gestion Export marketing Management Exportmarketing (DE-588)4153393-8 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Marketing international - Gestion Export marketing Management Exportmarketing Internationales Marketing USA Einführung |
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