International marketing: a cultural approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Prentice Hall
1993
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIII, 494 S. graph. Darst. |
| ISBN: | 0131945807 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008246359 | ||
| 003 | DE-604 | ||
| 005 | 19931229 | ||
| 007 | t | ||
| 008 | 931004s1993 xxud||| |||| 00||| eng d | ||
| 020 | |a 0131945807 |9 0-13-194580-7 | ||
| 035 | |a (OCoLC)456363847 | ||
| 035 | |a (DE-599)BVBBV008246359 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-703 |a DE-19 |a DE-945 |a DE-521 |a DE-188 | ||
| 080 | |a 339.5 | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Usunier, Jean-Claude |d 1951- |e Verfasser |0 (DE-588)11353227X |4 aut | |
| 245 | 1 | 0 | |a International marketing |b a cultural approach |c Jean-Claude Usunier |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Prentice Hall |c 1993 | |
| 300 | |a XIII, 494 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Interkulturelles Management |0 (DE-588)4343519-1 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 787 | 0 | 8 | |i Usunier, Jean-Claude: Marketing across cultures |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005445096 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804122637620740096 |
|---|---|
| any_adam_object | |
| author | Usunier, Jean-Claude 1951- |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- |
| author_role | aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu |
| building | Verbundindex |
| bvnumber | BV008246359 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)456363847 (DE-599)BVBBV008246359 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01728nam a2200469 c 4500</leader><controlfield tag="001">BV008246359</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19931229 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931004s1993 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131945807</subfield><subfield code="9">0-13-194580-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)456363847</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008246359</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.5</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Usunier, Jean-Claude</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)11353227X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="b">a cultural approach</subfield><subfield code="c">Jean-Claude Usunier</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 494 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interkulturelle Kompetenz</subfield><subfield code="0">(DE-588)4200053-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Interkulturelle Kompetenz</subfield><subfield code="0">(DE-588)4200053-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="787" ind1="0" ind2="8"><subfield code="i">Usunier, Jean-Claude: Marketing across cultures</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005445096</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV008246359 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:17:03Z |
| institution | BVB |
| isbn | 0131945807 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005445096 |
| oclc_num | 456363847 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-945 DE-521 DE-188 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-945 DE-521 DE-188 |
| physical | XIII, 494 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut International marketing a cultural approach Jean-Claude Usunier 1. publ. New York u.a. Prentice Hall 1993 XIII, 494 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Interkulturelles Management (DE-588)4343519-1 s DE-188 Interkulturelle Kompetenz (DE-588)4200053-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Usunier, Jean-Claude: Marketing across cultures 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Usunier, Jean-Claude 1951- International marketing a cultural approach Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4343519-1 (DE-588)4200053-1 |
| title | International marketing a cultural approach |
| title_auth | International marketing a cultural approach |
| title_exact_search | International marketing a cultural approach |
| title_full | International marketing a cultural approach Jean-Claude Usunier |
| title_fullStr | International marketing a cultural approach Jean-Claude Usunier |
| title_full_unstemmed | International marketing a cultural approach Jean-Claude Usunier |
| title_short | International marketing |
| title_sort | international marketing a cultural approach |
| title_sub | a cultural approach |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd |
| topic_facet | Internationales Marketing Marketing Interkulturelles Management Interkulturelle Kompetenz |
| work_keys_str_mv | AT usunierjeanclaude internationalmarketingaculturalapproach |