Marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Subjects: | |
| Physical Description: | XXIV, 904 S. Ill., graph. Darst. |
| ISBN: | 0137197179 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008235772 | ||
| 003 | DE-604 | ||
| 005 | 19990520 | ||
| 007 | t | ||
| 008 | 930923s1992 ad|| |||| 00||| eng d | ||
| 020 | |a 0137197179 |9 0-13-719717-9 | ||
| 035 | |a (OCoLC)318322673 | ||
| 035 | |a (DE-599)BVBBV008235772 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-11 | ||
| 082 | 0 | |a 658.8 |b K223 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Warren Keegan ; Sandra Moriarty ; Tom Duncan |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a XXIV, 904 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Administración de mercadeo | |
| 650 | 4 | |a Mercadeo | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 700 | 1 | |a Duncan, Tom |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005436581 | ||
Record in the Search Index
| _version_ | 1804122623694602240 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 Moriarty, Sandra E. 1943- Duncan, Tom |
| author_GND | (DE-588)123495075 (DE-588)124464866 |
| author_facet | Keegan, Warren J. 1936-2014 Moriarty, Sandra E. 1943- Duncan, Tom |
| author_role | aut aut aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk s e m se sem t d td |
| building | Verbundindex |
| bvnumber | BV008235772 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)318322673 (DE-599)BVBBV008235772 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01164nam a2200361 c 4500</leader><controlfield tag="001">BV008235772</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19990520 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930923s1992 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137197179</subfield><subfield code="9">0-13-719717-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)318322673</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008235772</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="b">K223</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Keegan, Warren J.</subfield><subfield code="d">1936-2014</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123495075</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">Warren Keegan ; Sandra Moriarty ; Tom Duncan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 904 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Administración de mercadeo</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mercadeo</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moriarty, Sandra E.</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124464866</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Duncan, Tom</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005436581</subfield></datafield></record></collection> |
| id | DE-604.BV008235772 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:16:49Z |
| institution | BVB |
| isbn | 0137197179 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005436581 |
| oclc_num | 318322673 |
| open_access_boolean | |
| owner | DE-703 DE-11 |
| owner_facet | DE-703 DE-11 |
| physical | XXIV, 904 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Marketing Warren Keegan ; Sandra Moriarty ; Tom Duncan Englewood Cliffs, NJ Prentice Hall 1992 XXIV, 904 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Administración de mercadeo Mercadeo Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Duncan, Tom Verfasser aut |
| spellingShingle | Keegan, Warren J. 1936-2014 Moriarty, Sandra E. 1943- Duncan, Tom Marketing Administración de mercadeo Mercadeo Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Warren Keegan ; Sandra Moriarty ; Tom Duncan |
| title_fullStr | Marketing Warren Keegan ; Sandra Moriarty ; Tom Duncan |
| title_full_unstemmed | Marketing Warren Keegan ; Sandra Moriarty ; Tom Duncan |
| title_short | Marketing |
| title_sort | marketing |
| topic | Administración de mercadeo Mercadeo Marketing (DE-588)4037589-4 gnd |
| topic_facet | Administración de mercadeo Mercadeo Marketing |
| work_keys_str_mv | AT keeganwarrenj marketing AT moriartysandrae marketing AT duncantom marketing |