APA (7th ed.) Citation

Keegan, W. J., Moriarty, S. E., & Duncan, T. (1992). Marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., Sandra E. Moriarty, and Tom Duncan. Marketing. Englewood Cliffs, NJ: Prentice Hall, 1992.

MLA (9th ed.) Citation

Keegan, Warren J., et al. Marketing. Prentice Hall, 1992.