Winning by design: technology, product design and international competitiveness
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Blackwell
1992
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 274 S. Ill., graph. Darst. |
| ISBN: | 0631164375 0631185119 |
Internformat
MARC
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| 245 | 1 | 0 | |a Winning by design |b technology, product design and international competitiveness |c Vivien Walsh ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Blackwell |c 1992 | |
| 300 | |a XIV, 274 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Goods - Design | |
| 650 | 7 | |a Design - Gestion |2 ram | |
| 650 | 7 | |a Industriële vormgeving |2 gtt | |
| 650 | 7 | |a Innovations - Gestion |2 ram | |
| 650 | 7 | |a Produits nouveaux - Gestion |2 ram | |
| 650 | 4 | |a Industrial design |x Management | |
| 650 | 4 | |a New products |x Management | |
| 650 | 4 | |a Technological innovations |x Management | |
| 700 | 1 | |a Walsh, Vivien |e Sonstige |0 (DE-588)121827097 |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005413356&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005413356 | ||
Datensatz im Suchindex
| _version_ | 1804122587759902720 |
|---|---|
| adam_text | Contents
List of Plates vii
List of Figures ix
List of Tables xi
Acknowledgements xiii
Introduction and Summary 1
The Background to Winning by Design 1
Using this Book 3
Summary of the Main Arguments and Findings 4
The Structure of Winning by Design 10
1 Perspectives on Design and Innovation 13
Definitions of Design and Innovation 15
Design Professions and Specialisms 23
Is Design more Important than Invention and Innovation? 25
The Design Innovation Group Studies 35
Different Views of Design 41
Design Skills 49
The Design and Product Development Process 52
2 Design, Innovation and Competitiveness 55
British International Competitiveness 55
Reasons for Britain s Competitive Decline 61
Government Support for Design and Innovation 68
The Economic and Commercial Role of Design 72
Why Good Design is Not Enough 85
3 Innovation, Design and Corporate Strategy 88
Innovation Theory and Design Management 88
Innovation Strategies and Firm Culture 95
Design and Firm Strategy in the Nordic Countries 99
Company Goals, Plans and Strategies 101
vi Contents
The Return on Investment in R D and Design 110
The Problem of Coordination 114
Lessons and Conclusions 116
4 Human Resources for Design 118
Where Does Design Fit into Company Structure? 119
In house Design 124
The Design Consultancy Industry 131
Lessons and Conclusions 136
5 Organizing Design and Innovation 138
Types of Product Development Organization 139
Blending Functional and Team Approaches 145
Analysing Functional and Team Approaches 149
Organizing Research, Design and Development: a Tale of
Three Trains 154
Lessons and Conclusions 164
6 Designing for the Market 167
Product Marketing Strategies 169
Sources of Market Intelligence 175
Stimuli for New Product Development 180
Traditional and Creative Marketing 184
Customer Involvement in Design and Innovation 188
Lessons and Conclusions 190
7 From Design Brief to Manufactured Product 191
The Product Design and Development Process 191
From Brief to Specification 198
From Concept to Prototype 206
From Prototype,to Production 213
Post launch Design Changes 222
Speeding Up Product Development 224
Lessons and Conclusions 226
8 Issues in Design and Innovation 229
Company Performance, Competitiveness and Economic
Growth 229
Design Policy and Technology Strategy 232
Designing for a Better Quality of Life 239
Conclusions 245
References 247
Index 262
List of Plates
between pages 146 and 147, and pages 178 and 179
1 Hille International s moulded polypropylene chair
2 The Austin/Morris Mini car
3 Raleigh s Chopper bicycle
4 A fuel effect fire
5 Serious fun LEGO®
6 The Margrethe bowl
7 Some of the do it yourself products manufactured by Plasplugs
8 Prize winner in a Danish design competition to provide sports
equipment for disabled people
9 One of the prototype Advanced Passenger Trains on a trial run
10 The InterCity 125 (High Speed Train)
11 The InterCity 225
12 Amstrad s personal computer word processing systems
13 The Sinclair C5 electrically assisted tricycle
14 The Sony Walkman, my first Sony
15 Successful gas cooker designs based on many sources of market
information
16 Part of an exemplary design brief/specification for a low cost
hi fi amplifier
17 Exploiting innovation through design Netlon plastic mesh
18 Market testing of prototype cookers
19 Design for economic manufacture BREL s International Coach
20 Using CAD/CAM to speed up product development Ford Motor
Company
21 General Motors Impact prototype electric car
22 Green product design redesigning the typefaces in BT
Phonebooks
viii List of Plates
23 Domestic iron designs by male and female industrial design
students
24 Good design for the unmet needs of the elderly Shower Age
shower made by Ideal Standard
List of Figures
1.1 The process of technological or industrial innovation,
showing the place of the design and development
activity 17
1.2 Attitude to design and the use of designers 21
1.3 The main areas of design 24
1.4 The design spectrum 26
1.5 Spectrum of innovation from technological
breakthroughs to design variants 27
1.6 Redesign and incremental improvement of a product 30
1.7 The evolution of bicycle design 34
1.8 Managers definitions of design 42
1.9 Schematic model of the product design and
development process 53
2.1 International comparison of major industrial countries
export shares of manufactured goods 56
2.2 International comparison of import penetration of
manufactured goods 57
2.3 UK annual output of cars by volume: 1933 1990 59
2.4 UK car imports and exports by volume: 1960 1990 60
2.5 Business performance of design conscious and
typical firms 79
2.6 Business performance of design leading and typical
British firms 80
2.7 What British and foreign firms said gave their
products a competitive edge 81
3.1 Planning policies 105
3.2 Strategies for expansion 109
4.1 Full time research, design and development staff 128
5.1 Relay race 139
x List of Figures
5.2 A typical functional management structure 140
5.3 Volleyball game 141
5.4 Rugby team 144
5.5 Distribution of coordination methods for product
design and development 147
5.6 A project organization map 151
5.7 The position of firms on the project organization
map according to industry sector 151
5.8 Project organization map of the firms according to
turnover growth 152
5.9 Project organization map of most and least design
conscious firms 154
5.10 The functional organization of British Rail s Chief
Mechanical and Electrical Engineer s department in
the mid 1970s 156
5.11 The CM EE department of British Rail following
the reorganization that came into effect in July 1980 159
5.12 The matrix management structure for British Rail s
Class 91 locomotive 163
6.1 Marketing and design mix to give alternative product
development strategies 170
7.1 Stages in the design of an automatic tea maker 193
7.2 Factors included in the brief or initial specification 205
7.3 How typical British and successful foreign firms
products were influenced by competitors designs 209
7.4 How outside suppliers of components and materials
influenced product design 212
7.5 How typical British and successful foreign firms
assessed the likely acceptability of a product before
market launch 217
List of Tables
1.1 Size of firms 38
1.2 Features mentioned by furniture, heating and
electronics firms in defining design 43
2.1 Percentage and value of manufactured goods sold in
UK which are imports 57
2.2 Factors influencing competition 66
2.3 Three ways of improving competitiveness 68
2.4 The role of product design in competitiveness 82
3.1 Freeman s innovation strategies 96
3.2 Strategies of the firm 97
3 3 Goals of furniture, heating and electronics firms 103
3.4 Company plans 106
3.5 Company strategies of furniture, heating and
electronics firms 108
3.6 Project failures before launch 111
3.7 Market failures after launch 113
4.1 Responsibility for design and development 123
4.2 In house design and development 125
4.3 Staff involved in design and development 127
4.4 Status of design in the firm 130
4.5 Use of consultants 133
5.1 Size of firms by use of specified individual to
coordinate product development 143
5.2 Use of project team (or task force ) for new product
development 146
5.3 Holt s typology of product development methods 149
6.1 Sources of information for product planning 176
6.2 Attitudes to formal market research 177
6.3 Reasons for introducing a new product/product range 181
xii List of Tables
6.4 Sources of information for product planning and
design 185
7.1 Specifications for new and updated products 203
7.2 Ways of designing for ease of manufacture 221
7.3 Designing for flexibility 224
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:16:15Z |
| institution | BVB |
| isbn | 0631164375 0631185119 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005413356 |
| oclc_num | 24907388 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XIV, 274 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Blackwell |
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| spelling | Winning by design technology, product design and international competitiveness Vivien Walsh ... 1. publ. Oxford u.a. Blackwell 1992 XIV, 274 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Goods - Design Design - Gestion ram Industriële vormgeving gtt Innovations - Gestion ram Produits nouveaux - Gestion ram Industrial design Management New products Management Technological innovations Management Walsh, Vivien Sonstige (DE-588)121827097 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005413356&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Winning by design technology, product design and international competitiveness Goods - Design Design - Gestion ram Industriële vormgeving gtt Innovations - Gestion ram Produits nouveaux - Gestion ram Industrial design Management New products Management Technological innovations Management |
| title | Winning by design technology, product design and international competitiveness |
| title_auth | Winning by design technology, product design and international competitiveness |
| title_exact_search | Winning by design technology, product design and international competitiveness |
| title_full | Winning by design technology, product design and international competitiveness Vivien Walsh ... |
| title_fullStr | Winning by design technology, product design and international competitiveness Vivien Walsh ... |
| title_full_unstemmed | Winning by design technology, product design and international competitiveness Vivien Walsh ... |
| title_short | Winning by design |
| title_sort | winning by design technology product design and international competitiveness |
| title_sub | technology, product design and international competitiveness |
| topic | Goods - Design Design - Gestion ram Industriële vormgeving gtt Innovations - Gestion ram Produits nouveaux - Gestion ram Industrial design Management New products Management Technological innovations Management |
| topic_facet | Goods - Design Design - Gestion Industriële vormgeving Innovations - Gestion Produits nouveaux - Gestion Industrial design Management New products Management Technological innovations Management |
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