For God, country, and Coca-Cola: the unauthorized history of the great American soft drink and the company that makes it
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Scribner u.a.
1993
|
| Schlagworte: | |
| Zusammenfassung: | How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing. |
| Beschreibung: | XVII, 556, [24] S. Ill. |
| ISBN: | 0684193477 |
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| 520 | 3 | |a How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence | |
| 520 | |a Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest | ||
| 520 | |a Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing. | ||
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Datensatz im Suchindex
| _version_ | 1804122562097053696 |
|---|---|
| any_adam_object | |
| author | Pendergrast, Mark |
| author_facet | Pendergrast, Mark |
| author_role | aut |
| author_sort | Pendergrast, Mark |
| author_variant | m p mp |
| building | Verbundindex |
| bvnumber | BV008177629 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9349 |
| callnumber-raw | HD9349.S634C674 1993 |
| callnumber-search | HD9349.S634C674 1993 |
| callnumber-sort | HD 49349 S634 C674 41993 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QF 662 |
| ctrlnum | (OCoLC)26502804 (DE-599)BVBBV008177629 |
| dewey-full | 338.7/66362/0973 338.7/66362/097320 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/66362/0973 338.7/66362/0973 20 |
| dewey-search | 338.7/66362/0973 338.7/66362/0973 20 |
| dewey-sort | 3338.7 566362 3973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Pendergrast, Mark Verfasser aut For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it Mark Pendergrast New York Scribner u.a. 1993 XVII, 556, [24] S. Ill. txt rdacontent n rdamedia nc rdacarrier How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga, cultural history, and, finally, the complete story of an American icon, this book is "the Real Thing. Coca Cola Company - Histoire ram Coca-Cola Company Coca-Cola Company -- History The Coca-Cola Company (DE-588)5155961-4 gnd rswk-swf Boissons gazeuses - Industrie et commerce - États-Unis - Histoire ram Coca-Cola Company gtt Frisdrankenindustrie gtt Geschichte Soft drink industry -- United States -- History Geschichte (DE-588)4020517-4 gnd rswk-swf Erfrischungsgetränk (DE-588)4113460-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf The Coca-Cola Company (DE-588)5155961-4 b Geschichte (DE-588)4020517-4 s DE-604 USA (DE-588)4078704-7 g Erfrischungsgetränk (DE-588)4113460-6 s |
| spellingShingle | Pendergrast, Mark For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it Coca Cola Company - Histoire ram Coca-Cola Company Coca-Cola Company -- History The Coca-Cola Company (DE-588)5155961-4 gnd Boissons gazeuses - Industrie et commerce - États-Unis - Histoire ram Coca-Cola Company gtt Frisdrankenindustrie gtt Geschichte Soft drink industry -- United States -- History Geschichte (DE-588)4020517-4 gnd Erfrischungsgetränk (DE-588)4113460-6 gnd |
| subject_GND | (DE-588)5155961-4 (DE-588)4020517-4 (DE-588)4113460-6 (DE-588)4078704-7 |
| title | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it |
| title_auth | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it |
| title_exact_search | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it |
| title_full | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it Mark Pendergrast |
| title_fullStr | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it Mark Pendergrast |
| title_full_unstemmed | For God, country, and Coca-Cola the unauthorized history of the great American soft drink and the company that makes it Mark Pendergrast |
| title_short | For God, country, and Coca-Cola |
| title_sort | for god country and coca cola the unauthorized history of the great american soft drink and the company that makes it |
| title_sub | the unauthorized history of the great American soft drink and the company that makes it |
| topic | Coca Cola Company - Histoire ram Coca-Cola Company Coca-Cola Company -- History The Coca-Cola Company (DE-588)5155961-4 gnd Boissons gazeuses - Industrie et commerce - États-Unis - Histoire ram Coca-Cola Company gtt Frisdrankenindustrie gtt Geschichte Soft drink industry -- United States -- History Geschichte (DE-588)4020517-4 gnd Erfrischungsgetränk (DE-588)4113460-6 gnd |
| topic_facet | Coca Cola Company - Histoire Coca-Cola Company Coca-Cola Company -- History The Coca-Cola Company Boissons gazeuses - Industrie et commerce - États-Unis - Histoire Frisdrankenindustrie Geschichte Soft drink industry -- United States -- History Erfrischungsgetränk USA |
| work_keys_str_mv | AT pendergrastmark forgodcountryandcocacolatheunauthorizedhistoryofthegreatamericansoftdrinkandthecompanythatmakesit |