Database Marketing und Computer Aided Selling: strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
1993
|
| Schlagworte: | |
| Beschreibung: | XVI, 212 S. graph. Darst. |
| ISBN: | 3800617838 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 245 | 1 | 0 | |a Database Marketing und Computer Aided Selling |b strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen |c von Jörg Link und Volker Hildebrand |
| 264 | 1 | |a München |b Vahlen |c 1993 | |
| 300 | |a XVI, 212 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| DE-BY-862_location | 2000 2801 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 650 L756 2801/1991:3205 |
| DE-BY-FWS_katkey | 126153 |
| DE-BY-FWS_media_number | 083000063924 083100451722 |
| _version_ | 1819651841541013504 |
| adam_text | |
| any_adam_object | |
| author | Link, Jörg 1946- Hildebrand, Volker |
| author_GND | (DE-588)121077454 |
| author_facet | Link, Jörg 1946- Hildebrand, Volker |
| author_role | aut aut |
| author_sort | Link, Jörg 1946- |
| author_variant | j l jl v h vh |
| building | Verbundindex |
| bvnumber | BV008167157 |
| classification_rvk | QP 600 QP 650 |
| classification_tum | WIR 523f DAT 620f WIR 810f |
| ctrlnum | (OCoLC)231554267 (DE-599)BVBBV008167157 |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008167157 |
| illustrated | Illustrated |
| indexdate | 2024-12-28T04:07:06Z |
| institution | BVB |
| isbn | 3800617838 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005389044 |
| oclc_num | 231554267 |
| open_access_boolean | |
| owner | DE-12 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-703 DE-70 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-862 DE-BY-FWS DE-858 DE-N2 DE-1047 DE-384 DE-945 DE-20 DE-Aug4 DE-523 DE-526 DE-634 DE-83 DE-11 DE-525 DE-188 |
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| physical | XVI, 212 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Vahlen |
| record_format | marc |
| spellingShingle | Link, Jörg 1946- Hildebrand, Volker Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen Databanken gtt Management informatiesystemen gtt Marketing gtt Direktmarketing (DE-588)4012421-6 gnd CAS (DE-588)4194719-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Verkauf (DE-588)4117346-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenbank (DE-588)4011119-2 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4194719-8 (DE-588)4011152-0 (DE-588)4200234-5 (DE-588)4037589-4 (DE-588)4026926-7 (DE-588)4117346-6 (DE-588)4263308-4 (DE-588)4011119-2 |
| title | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen |
| title_auth | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen |
| title_exact_search | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen |
| title_full | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen von Jörg Link und Volker Hildebrand |
| title_fullStr | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen von Jörg Link und Volker Hildebrand |
| title_full_unstemmed | Database Marketing und Computer Aided Selling strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen von Jörg Link und Volker Hildebrand |
| title_short | Database Marketing und Computer Aided Selling |
| title_sort | database marketing und computer aided selling strategische wettbewerbsvorteile durch neue informationstechnologische systemkonzeptionen |
| title_sub | strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen |
| topic | Databanken gtt Management informatiesystemen gtt Marketing gtt Direktmarketing (DE-588)4012421-6 gnd CAS (DE-588)4194719-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Verkauf (DE-588)4117346-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenbank (DE-588)4011119-2 gnd |
| topic_facet | Databanken Management informatiesystemen Marketing Direktmarketing CAS Datenverarbeitung Wettbewerbsstrategie Informationstechnik Verkauf Database-Marketing Datenbank |
| work_keys_str_mv | AT linkjorg databasemarketingundcomputeraidedsellingstrategischewettbewerbsvorteiledurchneueinformationstechnologischesystemkonzeptionen AT hildebrandvolker databasemarketingundcomputeraidedsellingstrategischewettbewerbsvorteiledurchneueinformationstechnologischesystemkonzeptionen |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 650 L756 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Magazin
| Signatur: |
2801 1991:3205 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |