Great advertising campaigns: how they achieve both creative and business objectives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 223 S. Ill. |
| ISBN: | 0749405368 |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgements 7
Preface 9
Introduction 11
1 Absolut Vodka in the US US 15
Absolut perfection
2 Oslo Sporveier Norway 33
Changing attitudes to public transport
3 Persil Washing up Liquid UK 43
Taking on Procter and Gamble
4 Rolling Stone Magazine US 55
Changing media attitudes
5 Solid Fuel UK 67
Promoting a disadvantaged product
6 Aids Awareness in the UK UK 79
Changing a nation s attitude
7 RCA Consumer Electronics US 97
Making the most of your heritage
8 Harvey Nichols UK 109
© Harvey Nichols
9 BMW of North America US 127
Redefining a product category
10 Lee Jeans US 141
A rational message with an emotional
appeal
11 Barclaycard 155
Branding a financial product
12 Nike US 171
Communicating a corporate culture
6 ¦ GREAT ADVERTISING CAMPAIGNS
13 Derwent Valley Foods (Phileas Fogg) UK 187
Creating a new market segment
14 Apple Computers France 207
The European launch of the Macintosh
Powerbook
Further Reading 219
Index 221
|
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| author | Ind, Nicholas |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T17:13:43Z |
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| isbn | 0749405368 |
| language | English |
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| spelling | Ind, Nicholas Verfasser aut Great advertising campaigns how they achieve both creative and business objectives Nicholas Ind London Kogan Page 1993 223 S. Ill. txt rdacontent n rdamedia nc rdacarrier Reclamecampagnes gtt Advertising campaigns Great Britain Case studies Advertising campaigns United States Case studies Produktmarketing (DE-588)4134049-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Großbritannien USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbepsychologie (DE-588)4140889-5 s Produktmarketing (DE-588)4134049-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005306178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ind, Nicholas Great advertising campaigns how they achieve both creative and business objectives Reclamecampagnes gtt Advertising campaigns Great Britain Case studies Advertising campaigns United States Case studies Produktmarketing (DE-588)4134049-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4134049-8 (DE-588)4140889-5 (DE-588)4522595-3 |
| title | Great advertising campaigns how they achieve both creative and business objectives |
| title_auth | Great advertising campaigns how they achieve both creative and business objectives |
| title_exact_search | Great advertising campaigns how they achieve both creative and business objectives |
| title_full | Great advertising campaigns how they achieve both creative and business objectives Nicholas Ind |
| title_fullStr | Great advertising campaigns how they achieve both creative and business objectives Nicholas Ind |
| title_full_unstemmed | Great advertising campaigns how they achieve both creative and business objectives Nicholas Ind |
| title_short | Great advertising campaigns |
| title_sort | great advertising campaigns how they achieve both creative and business objectives |
| title_sub | how they achieve both creative and business objectives |
| topic | Reclamecampagnes gtt Advertising campaigns Great Britain Case studies Advertising campaigns United States Case studies Produktmarketing (DE-588)4134049-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Reclamecampagnes Advertising campaigns Great Britain Case studies Advertising campaigns United States Case studies Produktmarketing Werbepsychologie Großbritannien USA Fallstudiensammlung |
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