Commerce entre cultures: une approche culturelle du marketing international
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Presses Univ. de France
|
| Schriftenreihe: | Collection gestion
|
| Schlagworte: |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Usunier, Jean-Claude 1951- |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- |
| author_role | aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu |
| building | Verbundindex |
| bvnumber | BV008052882 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.U84 1992 |
| callnumber-search | HF1416.U84 1992 |
| callnumber-sort | HF 41416 U84 41992 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ID 1230 LC 24000 QP 600 QP 680 |
| ctrlnum | (DE-599)BVBBV008052882 |
| discipline | Wirtschaftswissenschaften Romanistik Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:51:11Z |
| institution | BVB |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012446296 |
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| publisher | Presses Univ. de France |
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| spelling | Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut Commerce entre cultures une approche culturelle du marketing international Jean-Claude Usunier Paris Presses Univ. de France txt rdacontent n rdamedia nc rdacarrier Collection gestion Interkulturelle Kommunikation Export marketing Intercultural communication Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Kulturvergleich (DE-588)4114328-0 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Welthandel (DE-588)4065365-1 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Welthandel (DE-588)4065365-1 s Kulturvergleich (DE-588)4114328-0 s DE-604 Internationales Marketing (DE-588)4125431-4 s Kultur (DE-588)4125698-0 s Kulturkontakt (DE-588)4033569-0 s |
| spellingShingle | Usunier, Jean-Claude 1951- Commerce entre cultures une approche culturelle du marketing international Interkulturelle Kommunikation Export marketing Intercultural communication Internationales Marketing (DE-588)4125431-4 gnd Kulturvergleich (DE-588)4114328-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Welthandel (DE-588)4065365-1 gnd Kultur (DE-588)4125698-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4114328-0 (DE-588)4033569-0 (DE-588)4065365-1 (DE-588)4125698-0 |
| title | Commerce entre cultures une approche culturelle du marketing international |
| title_auth | Commerce entre cultures une approche culturelle du marketing international |
| title_exact_search | Commerce entre cultures une approche culturelle du marketing international |
| title_full | Commerce entre cultures une approche culturelle du marketing international Jean-Claude Usunier |
| title_fullStr | Commerce entre cultures une approche culturelle du marketing international Jean-Claude Usunier |
| title_full_unstemmed | Commerce entre cultures une approche culturelle du marketing international Jean-Claude Usunier |
| title_short | Commerce entre cultures |
| title_sort | commerce entre cultures une approche culturelle du marketing international |
| title_sub | une approche culturelle du marketing international |
| topic | Interkulturelle Kommunikation Export marketing Intercultural communication Internationales Marketing (DE-588)4125431-4 gnd Kulturvergleich (DE-588)4114328-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Welthandel (DE-588)4065365-1 gnd Kultur (DE-588)4125698-0 gnd |
| topic_facet | Interkulturelle Kommunikation Export marketing Intercultural communication Internationales Marketing Kulturvergleich Kulturkontakt Welthandel Kultur |
| work_keys_str_mv | AT usunierjeanclaude commerceentreculturesuneapprocheculturelledumarketinginternational |