Reputation, image and impression management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester u.a.
Wiley
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 300 S. graph. Darst. |
| ISBN: | 0471938696 |
Internformat
MARC
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| 100 | 1 | |a Bromley, Dennis B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reputation, image and impression management |c D. B. Bromley |
| 264 | 1 | |a Chichester u.a. |b Wiley |c 1993 | |
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| 650 | 4 | |a Impression formation (Psychology) | |
| 650 | 4 | |a Social perception | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Public opinion | |
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Datensatz im Suchindex
| _version_ | 1804122413018906624 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgements xi
1 Definition and usage 1
Dictionary definitions—Common usage—Proverbs and maxims—
Literature and folklore—Varieties of reputation—Subreputations— /
Personal reputation and public image —Real and apparent
characteristics—Impression management—Scientific approaches.
2 Historical landmarks and further guidelines 18
Historical landmarks—Introduction—Personality as social
stimulus value. Further Guidelines—Expectations and
anticipatory reactions—Interaction between self and reputation—
Forming impressions—Reputations formed for professional purposes—
Attributes of reputation—Extent and duration of reputation—
Comparisons between reputations—League tables—Cultural and
subcultural factors—Reputation as process and product—
Audiences and interest groups—Biosocial basis of reputation—
Demographic factors—End note.
3 Assumptions and issues 32
Introduction—Self esteem and social approval—Person perception
(impression formation)—Anthropomorphism—First impressions—
Attribution—Manifest and latent reputations—Primary and
secondary reputations—Multiple reputations—Restricting reputation—
International reputation and national character—Validity of
reputation—Posthumous reputation—Reputation in history, fiction
and biography—End note.
4 Personality, the self, social identity and social deviation 51
Personality, the self and social identity—Introduction—Personality
and reputation—Person perception in everyday life—Reputation
and the self—Names—Self disclosure—Social identity. Social
deviation—Delinquent reputation.
vi CONTENTS
// 5 Group factors 64
Introduction: primary and secondary groups—Group morale—
Interest groups—Social support and opposition—Exchange
relationships—Social visibility—Social control—Fame—Social
attitudes—The media—Third person effect—Conformity and
minority opinion—Stereotypes and stigmatisation—Prototypes
and personality—Inter subjectivity—Reputations as social
representations—Cultural aspects.
_,¦¦ 6 Social networks, communication and influence 82
Social networks—Introduction—Network theory—Extent and
degrees of acquaintance—Methodology—Reputational networks.
Communication and influence—Introduction: information pathways—
Communication in everyday life—Polarisation—Combining
attributions—Opinion leaders—Scandal, rumour and gossip—
AIDS rumours.
__i 7 Impression management 101
Introduction—Awareness of reputation—Monitoring reputation—
Self presentation (impression management)—Methods of impression
management—Strategies and tactics—Self presentation by proxy—
Reputation management and impression formation—Reputation
management and self image—Reflected glory and guilt by
association—Public relations as impression management—
Corporate image—Impression management within organisations—
Dissimulation—Social norms.
8 Politics and reputation 126
Introduction—Political reputation—Affective reactions in political
reputation—Political marketing and public relations—Political
services—Persons and policies—Political climate and interest—
Leadership and_ch_arisma—Personalities versus policies in political
campaigns.
9 Ethical and legal aspects 140
Introduction—Ethical aspects—Blackmail—Guilt and shame—
Cultural factors—Freedom of speech—Defamation—Facts and
opinions—Malicious comments—Privileged statements—
Unintentional defamation—Corporate entities—Damages and
other remedies—Defamation and death—Evidence of reputation—
Juries—Economic and commercial aspects—Other legal issues—
Implications for everyday life.
CONTENTS vii
i/ylO Corporate reputation: a general framework 154
Introduction—Corporate identity—Corporate image and brand
image—Visual identity—Corporate personality—Personification
and corporate identity—Public impressions of corporate entities—
Objective and subjective factors—Spread of information and
influence.
11 Corporate reputation: empirical studies 170
Introduction: economic aspects of reputation—Corporate
characteristics—Corporate performance—Corporate environment—
Fortune International surveys—Fortune International survey 1991 —
Private and public enterprises—Images of cities—Professional
reputation—Common factors in reputation.
12 Public relations and organisational behaviour 185
Public relations—Introduction—Advertising—Public relations
and advertising. Organisational behaviour—Organisational
behaviour and status—Personal reputation in organisations—
Organisational morale, commitment and socialisation—Corporate
codes and conduct.
13 Brand image and consumer behaviour Vl9_8_y
Introduction—Brand image—Brand loyalty—Brand image and
product sales—Consumer information—Market research—Market
segmentation—Social class—Advertising—Opinion leaders in
advertising—Celebrity spokespersons—Related issues.
14 Serial changes: an investigation 215
Introduction—Method—Quantitative results—Qualitative results
Selective perception and negative attributes.
15 Methodology, quantification and research 230
Methodology—Introduction—Qualitative methods—Survey
methods. Quantitative aspects—Introduction—Operational
definitions—Collective character of reputation—Representing the
distribution of attributions—Measuring collective representations—
Methodological and theoretical considerations—Empirical results.
viii CONTENTS
16 Assessment: techniques and issues 250
/ Introduction—Nominations—Votes—Guess Wh? method—
Check lists—Rating scales—Preferences—Magnitude scales—
Questionnaires and structured interviews—Attitudes—Sampling—
Q Sorts—Repertory Grids—Semantic differentials—Behaviour
description scales—Projective tests—Content analysis—Metric
and statistical issues.
References 271
Author index 287
Subject index 293
|
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| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
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| isbn | 0471938696 |
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| spelling | Bromley, Dennis B. Verfasser aut Reputation, image and impression management D. B. Bromley Chichester u.a. Wiley 1993 VIII, 300 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Impression formation (Psychology) Social perception Corporate image Public opinion Fremdbild (DE-588)4127240-7 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Achtung (DE-588)4141283-7 gnd rswk-swf Achtung (DE-588)4141283-7 s Psychologie (DE-588)4047704-6 s DE-604 Prestige (DE-588)4076334-1 s Fremdbild (DE-588)4127240-7 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005295475&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bromley, Dennis B. Reputation, image and impression management Impression formation (Psychology) Social perception Corporate image Public opinion Fremdbild (DE-588)4127240-7 gnd Psychologie (DE-588)4047704-6 gnd Prestige (DE-588)4076334-1 gnd Achtung (DE-588)4141283-7 gnd |
| subject_GND | (DE-588)4127240-7 (DE-588)4047704-6 (DE-588)4076334-1 (DE-588)4141283-7 |
| title | Reputation, image and impression management |
| title_auth | Reputation, image and impression management |
| title_exact_search | Reputation, image and impression management |
| title_full | Reputation, image and impression management D. B. Bromley |
| title_fullStr | Reputation, image and impression management D. B. Bromley |
| title_full_unstemmed | Reputation, image and impression management D. B. Bromley |
| title_short | Reputation, image and impression management |
| title_sort | reputation image and impression management |
| topic | Impression formation (Psychology) Social perception Corporate image Public opinion Fremdbild (DE-588)4127240-7 gnd Psychologie (DE-588)4047704-6 gnd Prestige (DE-588)4076334-1 gnd Achtung (DE-588)4141283-7 gnd |
| topic_facet | Impression formation (Psychology) Social perception Corporate image Public opinion Fremdbild Psychologie Prestige Achtung |
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