Marketing strategy: a customer-driven approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Free Press u.a.
1991
|
| Schlagworte: | |
| Beschreibung: | XVI, 319 S. |
| ISBN: | 0029279534 |
Internformat
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| 300 | |a XVI, 319 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Competition | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Schnaars, Steven P. |
| author_facet | Schnaars, Steven P. |
| author_role | aut |
| author_sort | Schnaars, Steven P. |
| author_variant | s p s sp sps |
| building | Verbundindex |
| bvnumber | BV008042118 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)22113906 (DE-599)BVBBV008042118 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008042118 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:13:22Z |
| institution | BVB |
| isbn | 0029279534 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005291121 |
| oclc_num | 22113906 |
| open_access_boolean | |
| owner | DE-M347 DE-188 |
| owner_facet | DE-M347 DE-188 |
| physical | XVI, 319 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Free Press u.a. |
| record_format | marc |
| spelling | Schnaars, Steven P. Verfasser aut Marketing strategy a customer-driven approach Steven P. Schnaars New York u.a. Free Press u.a. 1991 XVI, 319 S. txt rdacontent n rdamedia nc rdacarrier Competition Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Kundenorientierung (DE-588)4316837-1 s DE-188 |
| spellingShingle | Schnaars, Steven P. Marketing strategy a customer-driven approach Competition Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4062644-1 |
| title | Marketing strategy a customer-driven approach |
| title_auth | Marketing strategy a customer-driven approach |
| title_exact_search | Marketing strategy a customer-driven approach |
| title_full | Marketing strategy a customer-driven approach Steven P. Schnaars |
| title_fullStr | Marketing strategy a customer-driven approach Steven P. Schnaars |
| title_full_unstemmed | Marketing strategy a customer-driven approach Steven P. Schnaars |
| title_short | Marketing strategy |
| title_sort | marketing strategy a customer driven approach |
| title_sub | a customer-driven approach |
| topic | Competition Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Competition Marketing Management Strategic planning Marketingstrategie Kundenorientierung Verbraucherverhalten |
| work_keys_str_mv | AT schnaarsstevenp marketingstrategyacustomerdrivenapproach |