The handbook of European advertising: media planning, marketing analysis and country-by-country profiles
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1993
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | 411 S. graph. Darst. |
| ISBN: | 0749407476 |
Internformat
MARC
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| 650 | 4 | |a Advertising media planning |z European Union countries |x Handbooks, manuals, etc | |
| 650 | 4 | |a Advertising |x Government policy |z European Union countries |x Handbooks, manuals, etc | |
| 650 | 4 | |a Advertising |z European Union countries |x Handbooks, manuals, etc | |
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| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804122380940869632 |
|---|---|
| any_adam_object | |
| author | Bennett, Roger |
| author_facet | Bennett, Roger |
| author_role | aut |
| author_sort | Bennett, Roger |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV008018203 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.E86 |
| callnumber-search | HF5813.E86 |
| callnumber-sort | HF 45813 E86 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)28926784 (DE-599)BVBBV008018203 |
| dewey-full | 659.1/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/094 |
| dewey-search | 659.1/094 |
| dewey-sort | 3659.1 294 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic | Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd |
| geographic_facet | Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| id | DE-604.BV008018203 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:12:58Z |
| institution | BVB |
| isbn | 0749407476 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005275317 |
| oclc_num | 28926784 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-703 DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-703 DE-11 DE-188 |
| physical | 411 S. graph. Darst. |
| psigel | HUB-retro |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Bennett, Roger Verfasser aut The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett 1. publ. London Kogan Page 1993 411 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Freihandelsassoziation (DE-588)1003140-6 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 b Werbung (DE-588)4065541-6 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 Europäische Freihandelsassoziation (DE-588)1003140-6 b Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g 1\p DE-604 Mediaplanung (DE-588)4038221-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bennett, Roger The handbook of European advertising media planning, marketing analysis and country-by-country profiles Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)1003140-6 (DE-588)35439-9 (DE-588)4065541-6 (DE-588)4120509-1 (DE-588)4038221-7 (DE-588)4058392-2 |
| title | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_auth | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_exact_search | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_full | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_fullStr | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_full_unstemmed | The handbook of European advertising media planning, marketing analysis and country-by-country profiles Roger Bennett |
| title_short | The handbook of European advertising |
| title_sort | the handbook of european advertising media planning marketing analysis and country by country profiles |
| title_sub | media planning, marketing analysis and country-by-country profiles |
| topic | Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Europäische Freihandelsassoziation Europäische Gemeinschaften Advertenties Mediaplanning Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Werbung Internationaler Vergleich Mediaplanung Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| work_keys_str_mv | AT bennettroger thehandbookofeuropeanadvertisingmediaplanningmarketinganalysisandcountrybycountryprofiles |