The marketing planner:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1992
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | VII, 143 S. |
| ISBN: | 0750600942 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing planner |c Malcolm H. B. McDonald |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1992 | |
| 300 | |a VII, 143 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV007922236 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)27172843 (DE-599)BVBBV007922236 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV007922236 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:12:08Z |
| institution | BVB |
| isbn | 0750600942 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005235116 |
| oclc_num | 27172843 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | VII, 143 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The marketing planner Malcolm H. B. McDonald 1. publ. Oxford u.a. Butterworth-Heinemann 1992 VII, 143 S. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | McDonald, Malcolm 1938- The marketing planner Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The marketing planner |
| title_auth | The marketing planner |
| title_exact_search | The marketing planner |
| title_full | The marketing planner Malcolm H. B. McDonald |
| title_fullStr | The marketing planner Malcolm H. B. McDonald |
| title_full_unstemmed | The marketing planner Malcolm H. B. McDonald |
| title_short | The marketing planner |
| title_sort | the marketing planner |
| topic | Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing Planning Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm themarketingplanner |