Environmental marketing: positive strategies for reaching the green consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY u.a.
McGraw-Hill
1993
|
| Schlagworte: | |
| Beschreibung: | XI, 252 S. graph. Darst. |
| ISBN: | 0070115990 |
Internformat
MARC
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| 100 | 1 | |a Coddington, Walter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Environmental marketing |b positive strategies for reaching the green consumer |c Walter Coddington |
| 264 | 1 | |a New York, NY u.a. |b McGraw-Hill |c 1993 | |
| 300 | |a XI, 252 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consumenten |2 gtt | |
| 650 | 4 | |a Marketing vert | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Milieu |2 gtt | |
| 650 | 4 | |a Produits commerciaux - Gestion - Aspect de l'environnement | |
| 650 | 4 | |a Umwelt | |
| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Product management |x Environmental aspects | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltschutz |0 (DE-588)4061644-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Coddington, Walter |
| author_facet | Coddington, Walter |
| author_role | aut |
| author_sort | Coddington, Walter |
| author_variant | w c wc |
| building | Verbundindex |
| bvnumber | BV007922230 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5413 |
| callnumber-raw | HF5413 |
| callnumber-search | HF5413 |
| callnumber-sort | HF 45413 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 240 QP 600 |
| ctrlnum | (OCoLC)26852865 (DE-599)BVBBV007922230 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007922230 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:12:08Z |
| institution | BVB |
| isbn | 0070115990 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005235113 |
| oclc_num | 26852865 |
| open_access_boolean | |
| owner | DE-739 DE-703 DE-19 DE-BY-UBM DE-634 DE-188 |
| owner_facet | DE-739 DE-703 DE-19 DE-BY-UBM DE-634 DE-188 |
| physical | XI, 252 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Coddington, Walter Verfasser aut Environmental marketing positive strategies for reaching the green consumer Walter Coddington New York, NY u.a. McGraw-Hill 1993 XI, 252 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumenten gtt Marketing vert Marketing gtt Milieu gtt Produits commerciaux - Gestion - Aspect de l'environnement Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Umweltschutz (DE-588)4061644-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Umweltschutz (DE-588)4061644-7 s DE-604 Umweltbezogenes Management (DE-588)4201709-9 s |
| spellingShingle | Coddington, Walter Environmental marketing positive strategies for reaching the green consumer Consumenten gtt Marketing vert Marketing gtt Milieu gtt Produits commerciaux - Gestion - Aspect de l'environnement Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltschutz (DE-588)4061644-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201709-9 (DE-588)4061644-7 |
| title | Environmental marketing positive strategies for reaching the green consumer |
| title_auth | Environmental marketing positive strategies for reaching the green consumer |
| title_exact_search | Environmental marketing positive strategies for reaching the green consumer |
| title_full | Environmental marketing positive strategies for reaching the green consumer Walter Coddington |
| title_fullStr | Environmental marketing positive strategies for reaching the green consumer Walter Coddington |
| title_full_unstemmed | Environmental marketing positive strategies for reaching the green consumer Walter Coddington |
| title_short | Environmental marketing |
| title_sort | environmental marketing positive strategies for reaching the green consumer |
| title_sub | positive strategies for reaching the green consumer |
| topic | Consumenten gtt Marketing vert Marketing gtt Milieu gtt Produits commerciaux - Gestion - Aspect de l'environnement Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltschutz (DE-588)4061644-7 gnd |
| topic_facet | Consumenten Marketing vert Marketing Milieu Produits commerciaux - Gestion - Aspect de l'environnement Umwelt Green marketing Product management Environmental aspects Umweltbezogenes Management Umweltschutz |
| work_keys_str_mv | AT coddingtonwalter environmentalmarketingpositivestrategiesforreachingthegreenconsumer |