Strategic marketing management: planning, implementation, and control
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1992
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The marketing series / student
|
| Schlagworte: | |
| Beschreibung: | XX, 644 S. graph. Darst. |
| ISBN: | 0750603291 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV007921751 | ||
| 003 | DE-604 | ||
| 005 | 19970319 | ||
| 007 | t | ||
| 008 | 930624s1992 d||| |||| 00||| eng d | ||
| 020 | |a 0750603291 |9 0-7506-0329-1 | ||
| 035 | |a (OCoLC)24378851 | ||
| 035 | |a (DE-599)BVBBV007921751 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Wilson, R. M. S. |d 1946- |e Verfasser |0 (DE-588)14088162X |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b planning, implementation, and control |c Richard M. S. Wilson and Colin Gilligan with David J. Pearson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1992 | |
| 300 | |a XX, 644 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series / student | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
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| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Gilligan, Colin |e Verfasser |4 aut | |
| 700 | 1 | |a Pearson, David J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005234800 | ||
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| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804122328128290816 |
|---|---|
| any_adam_object | |
| author | Wilson, R. M. S. 1946- Gilligan, Colin Pearson, David J. |
| author_GND | (DE-588)14088162X |
| author_facet | Wilson, R. M. S. 1946- Gilligan, Colin Pearson, David J. |
| author_role | aut aut aut |
| author_sort | Wilson, R. M. S. 1946- |
| author_variant | r m s w rms rmsw c g cg d j p dj djp |
| building | Verbundindex |
| bvnumber | BV007921751 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)24378851 (DE-599)BVBBV007921751 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV007921751 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:12:07Z |
| institution | BVB |
| isbn | 0750603291 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005234800 |
| oclc_num | 24378851 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-703 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-703 DE-188 |
| physical | XX, 644 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series / student |
| spelling | Wilson, R. M. S. 1946- Verfasser (DE-588)14088162X aut Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson 1. publ. Oxford u.a. Butterworth-Heinemann 1992 XX, 644 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series / student Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s DE-188 Marketing (DE-588)4037589-4 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Gilligan, Colin Verfasser aut Pearson, David J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, R. M. S. 1946- Gilligan, Colin Pearson, David J. Strategic marketing management planning, implementation, and control Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Strategic marketing management planning, implementation, and control |
| title_auth | Strategic marketing management planning, implementation, and control |
| title_exact_search | Strategic marketing management planning, implementation, and control |
| title_full | Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson |
| title_fullStr | Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson |
| title_full_unstemmed | Strategic marketing management planning, implementation, and control Richard M. S. Wilson and Colin Gilligan with David J. Pearson |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management planning implementation and control |
| title_sub | planning, implementation, and control |
| topic | Marketing - Gestion ram Marketing gtt Strategisch management gtt Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing Strategisch management Marketing Management Marketingstrategie Marketingmanagement Strategisches Management Lehrbuch |
| work_keys_str_mv | AT wilsonrms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol AT pearsondavidj strategicmarketingmanagementplanningimplementationandcontrol |