Verfügbarkeit: Global marketing management

Global marketing management: a strategic perspective

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Bibliographische Detailangaben
Hauptverfasser:	Toyne, Brian (VerfasserIn), Walters, Peter G. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston u.a. Allyn and Bacon 1993
Ausgabe:	2. ed.
Schlagworte:	Internationale marketing Marchés d'exportation Marketing - Gestion Multinationales Unternehmen Export marketing > Management International business enterprises > Management Marketingmanagement Internationales Management Internationales Marketing Exportmarketing
Beschreibung:	XXVI, 734 S. graph. Darst.
ISBN:	0205141374

Internformat

MARC


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Datensatz im Suchindex

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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indexdate	2024-07-20T04:59:37Z
institution	BVB
isbn	0205141374
language	English
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physical	XXVI, 734 S. graph. Darst.
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spelling	Toyne, Brian Verfasser aut Global marketing management a strategic perspective Brian Toyne ; Peter G. P. Walters 2. ed. Boston u.a. Allyn and Bacon 1993 XXVI, 734 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Internationales Management (DE-588)4114040-0 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Exportmarketing (DE-588)4153393-8 s 2\p DE-604 Multinationales Unternehmen (DE-588)4075092-9 s 3\p DE-604 Walters, Peter G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Toyne, Brian Walters, Peter G. Global marketing management a strategic perspective Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Marketingmanagement (DE-588)4168907-0 gnd Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Exportmarketing (DE-588)4153393-8 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4114040-0 (DE-588)4125431-4 (DE-588)4075092-9 (DE-588)4153393-8
title	Global marketing management a strategic perspective
title_auth	Global marketing management a strategic perspective
title_exact_search	Global marketing management a strategic perspective
title_full	Global marketing management a strategic perspective Brian Toyne ; Peter G. P. Walters
title_fullStr	Global marketing management a strategic perspective Brian Toyne ; Peter G. P. Walters
title_full_unstemmed	Global marketing management a strategic perspective Brian Toyne ; Peter G. P. Walters
title_short	Global marketing management
title_sort	global marketing management a strategic perspective
title_sub	a strategic perspective
topic	Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Marketingmanagement (DE-588)4168907-0 gnd Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Exportmarketing (DE-588)4153393-8 gnd
topic_facet	Internationale marketing Marchés d'exportation Marketing - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Marketingmanagement Internationales Management Internationales Marketing Exportmarketing
work_keys_str_mv	AT toynebrian globalmarketingmanagementastrategicperspective AT walterspeterg globalmarketingmanagementastrategicperspective

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