The marketing challenge of Europe 1992: by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. u.a.
Addison-Wesley
1991
|
| Schlagworte: | |
| Beschreibung: | VII, 422 S. graph. Darst. |
| ISBN: | 0201564009 |
Internformat
MARC
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| 035 | |a (OCoLC)632234890 | ||
| 035 | |a (DE-599)BVBBV007740291 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-858 | ||
| 100 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
| 245 | 1 | 0 | |a The marketing challenge of Europe 1992 |b by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| 264 | 1 | |a Reading, Mass. u.a. |b Addison-Wesley |c 1991 | |
| 300 | |a VII, 422 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 2 | 7 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Binnenmarkt |0 (DE-588)4145576-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktentwicklung |0 (DE-588)4123713-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |D b |
| 689 | 0 | 1 | |a Binnenmarkt |0 (DE-588)4145576-9 |D s |
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| 689 | 1 | 0 | |a Binnenmarkt |0 (DE-588)4145576-9 |D s |
| 689 | 1 | 1 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |D b |
| 689 | 1 | 2 | |a Marktentwicklung |0 (DE-588)4123713-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 700 | 1 | |a Salama, Eric R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005088830 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
| _version_ | 1804122112036700160 |
|---|---|
| any_adam_object | |
| author | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
| author_GND | (DE-588)136250440 (DE-588)170036006 |
| author_facet | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
| author_role | aut aut aut |
| author_sort | Quelch, John A. 1951- |
| author_variant | j a q ja jaq r d b rd rdb e r s er ers |
| building | Verbundindex |
| bvnumber | BV007740291 |
| ctrlnum | (OCoLC)632234890 (DE-599)BVBBV007740291 |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV007740291 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:08:41Z |
| institution | BVB |
| isbn | 0201564009 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005088830 |
| oclc_num | 632234890 |
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| physical | VII, 422 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama Reading, Mass. u.a. Addison-Wesley 1991 VII, 422 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Marktentwicklung (DE-588)4123713-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s Marketing (DE-588)4037589-4 s DE-604 Marktentwicklung (DE-588)4123713-4 s 2\p DE-604 Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Salama, Eric R. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama Europäische Gemeinschaften (DE-588)35439-9 gnd Marketing (DE-588)4037589-4 gnd Binnenmarkt (DE-588)4145576-9 gnd Marktentwicklung (DE-588)4123713-4 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4037589-4 (DE-588)4145576-9 (DE-588)4123713-4 (DE-588)4522595-3 |
| title | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_auth | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_exact_search | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_full | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_fullStr | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_full_unstemmed | The marketing challenge of Europe 1992 by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| title_short | The marketing challenge of Europe 1992 |
| title_sort | the marketing challenge of europe 1992 by john a quelch robert d buzzell eric r salama |
| title_sub | by John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Marketing (DE-588)4037589-4 gnd Binnenmarkt (DE-588)4145576-9 gnd Marktentwicklung (DE-588)4123713-4 gnd |
| topic_facet | Europäische Gemeinschaften Marketing Binnenmarkt Marktentwicklung Fallstudiensammlung |
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